Marketing and New Business Intern

About the role

MassMedia is a fast-growing, integrated marketing and public relations agency headquartered in Las Vegas, NV, with an office in Phoenix and Orange County, Calif. We are a results-driven, award-winning firm that values collaboration, accountability, innovation, and exceptional work. MassMedia is seeking a smart, creative and highly motivated Marketing & New Business Intern who wants hands-on experience learning how an integrated marketing agency builds its own brand, develops new business opportunities and pursues some of the region's most exciting companies. This is not an internship where you will spend your time doing administrative busy work. You will work directly with MassMedia's leadership team and gain exposure to agency marketing, business development, research, content development, prospecting and pitch preparation. You'll see firsthand how an agency identifies ideal clients, builds relationships, develops opportunities and ultimately wins new business. We are looking for someone who is curious, resourceful and eager to learn. You do not need previous agency experience. Initiative, strong communication skills and the ability to figure things out matter most. As an intern you will learn how an integrated advertising, marketing and PR agency generates and wins new business, how agencies identify and prioritize prospective clients, how to research companies, industries, competitors and decision-makers, how marketing strategies and agency recommendations are developed, how proposals, presentations and pitches are created, how senior agency leaders build relationships and turn those relationships into business opportunities, and how paid media, PR, social media, creative, branding and strategy work together to solve business problems.

Responsibilities

• Support MassMedia's Marketing: help create content that showcases MassMedia's people, work, expertise, culture and client successes across LinkedIn, Instagram, email and other channels
• Assist with developing agency marketing materials, presentations, case studies, credentials decks and award submissions
• Help maintain MassMedia's marketing and editorial calendar and identify opportunities to showcase agency expertise
• Research industry trends and timely topics that can be turned into social content, thought leadership, articles, speaking topics and media opportunities
• Support MassMedia events, including the Women's Marketing Collective and other agency-hosted programs
• Help Build Our New Business Pipeline: research companies and brands that align with MassMedia's ideal client profile
• Identify key marketing executives, decision-makers and potential referral relationships within target organizations
• Research prospective clients before introductory meetings and help prepare company, competitor and industry intelligence
• Build and maintain prospect lists and assist with tracking outreach, follow-ups and opportunities within our CRM
• Monitor company news, leadership changes, expansions, acquisitions, funding and other signals that could create opportunities for MassMedia
• Help identify conferences, associations, networking opportunities and industry events where MassMedia should have a presence
• Support Pitches & Business Development: assist with new-business presentations, proposals, credentials materials and case studies
• Research prospective clients, competitors, industries and market trends to help our team prepare for meetings and pitches
• Help customize MassMedia's capabilities and relevant case studies for individual prospects
• Participate in internal new-business meetings and, when appropriate, prospect meetings to learn how opportunities move from an initial conversation through proposal and close

Requirements

• Strong writing and communication skills
• Excellent research skills and genuine curiosity