Marketing and Events Manager

Event Strategy & Planning

• Develop and manage a comprehensive annual events calendar, including conferences, trade shows, community outreach events, webinars, internal meetings, and corporate functions.
• Lead the creative and strategic development of event concepts that align with ZP’s brand, mission, and business objectives.
• Create detailed event planograms, floor diagrams, booth layouts, traffic-flow maps, and staging documents for sponsored events, activations, and large-scale engagements.
• Define event goals, target audiences, key messages, and success metrics for all events.
• Conduct research to identify optimal venues, event themes, industry trends, and opportunities for improved engagement.
• Develop project plans outlining timelines, deliverables, budgets, staffing requirements, and communication protocols.
• Manage pre-event briefings, run-of-show documents, event scripts, and all planning materials to ensure smooth execution.
• Ensure events are accessible, inclusive, and aligned with Deaf Culture best practices—including ASL access, interpreters, and visual communication safety.

Event Execution & Logistics

• Oversee all logistical aspects of events, including venue coordination, catering, travel arrangements, shipping, booth logistics, and equipment needs.
• Translate planograms, diagrams, and visual layouts into fully executed physical environments, including branded signage, interactive displays, booth setups, and visual storytelling elements.
• Ensure all displays, exhibit structures, marketing materials, and décor pieces are produced correctly, shipped on time, and installed to specification.
• Lead vendor sourcing, negotiations, contracts, invoicing, and ongoing vendor relationships.
• Partner with internal teams to develop event branding, signage, promotional materials, and giveaway items.
• Manage guest registration processes, guest lists, ticketing platforms, and attendee communications.
• Oversee event staff schedules, briefing documents, assignments, and on-site management.
• Serve as the on-site lead for all major events to ensure flawless execution and rapid problem-solving.
• Cover technical needs, including A/V equipment, presentation setups, livestreaming, and video/audio recording.
• Ensure all event areas meet accessibility requirements and support fully inclusive participation.

Cross-Functional Collaboration

• Collaborate with internal stakeholders to design events that support brand awareness, customer acquisition, and community engagement goals.
• Support broader marketing initiatives related to brand visibility, creative strategy, audience engagement, and experiential marketing campaigns.
• Partner with the Sales team to provide event talking points, booth materials, scripts, and engagement toolkits.
• Collaborate with Sales and Marketing to ensure events support meaningful connections with Deaf, hard-of-hearing, and hearing communities across the country.
• Provide clear and consistent communication to stakeholders on event progress, deadlines, needs, risks, and opportunities.
• Engage internal teams during events to support broader strategic initiatives and ensure internal alignment.

Event Reporting & Analytics

• Track and manage event budgets, expenditures, and financial performance.
• Develop post-event reports summarizing attendance, engagement levels, lead-generation outcomes, KPIs, and ROI.
• Analyze event data to identify trends, improvements, and opportunities to strengthen future events.
• Collect and consolidate feedback from attendees, staff, and partners to improve the event experience.
• Present findings and recommendations to leadership with actionable insights.
• Maintain accurate documentation of event metrics, vendor performance, contracts, and planning notes.

Communications & Relationship Management

• Serve as the primary point of contact for event partners, vendors, sponsors, and venue staff.
• Maintain professional relationships with external collaborators, including industry associations, community organizations, and university partners.
• Write and distribute communication materials such as event invitations, talking points, scripts, pre-event announcements, and post-event communications.
• Support PR-related activities and storytelling aligned with major events and milestones.
• Ensure consistent branding, messaging, and visual identity across all event materials and stakeholder touchpoints.

Qualifications/Skills

• 3+ years of professional event planning, event management, or corporate events experience, preferably in a fast-paced, multi-location organization.
• Strong knowledge of Deaf Culture, communication accessibility, and American Sign Language (ASL).
• Proven experience planning and executing large-scale events, conferences, and community engagement activations.
• Strong project management, time management, and multitasking abilities.
• Exceptional communication skills, written, visual, and interpersonal.
• Experience managing event budgets, vendor contracts, and negotiation processes.
• Ability to manage logistics, travel planning, shipping coordination, and nationwide event rollouts.
• Ability to travel frequently nationwide, including evenings, weekends, and extended event schedules.
• Experience collaborating with Marketing teams on event promotion and brand alignment.
• Comfort working under pressure with tight deadlines and fast turnaround needs.
• Strong analytical and reporting capabilities, with the ability to measure event success and generate actionable insights.
• Ability to mentor, support, and guide event support staff and cross-functional partners.