Marketing and Digital Media Specialist I or II

Florida Sea Grant seeks a Marketing and Communications Specialist (level I or II) to support the Return ‘Em Right (RER) sustainable angling program (returnemright.org). The working title is “Marketing and Digital Media Specialist.” The individual must have experience developing, implementing, and evaluating marketing and promotional campaigns, preferably in the outdoor recreation (saltwater angling) sector.

About the role

The position will be renewed annually for up to two years, with the potential for further extension, based on performance assessments and program needs. This position has no supervisory authority and reports directly to the Program Director and the project principal investigator. The individual must be able to work independently with remote team members across multiple organizations and proactively, with general guidance provided by project supervisors and the Program Management Team (PMT).

Responsibilities

• 40% Lead the production, implementation, and evaluation of marketing and digital media/communications efforts, including print, web, and advertisements:
  • Print and digital advertisements in magazines, paid social media campaigns, etc.
  • Manage and update content on the Return ‘Em Right website.
  • Work with advertising partners on collateral and develop graphics and marketing campaigns.
  • Analyze data to inform and optimize communications strategies across platforms.
  • Lead organizational efforts through regular evaluation and monthly reporting of marketing performance metrics.
• 30% Lead the management of the production and monitoring of marketing and advertising products:
  • Lead graphic design for digital and print products.
  • Develop and support the production of creative assets for campaigns in collaboration with the social media coordinator.
• 10% Coordinate the procurement and distribution of promotional materials such as apparel, print materials, and other "swag" items:
  • Liaise with manufacturers, track inventory, and manage shipments.
  • Ensure program participants receive gear/swag/print materials in a timely manner.
  • Ensure vendors are paid promptly via UF procurement channels.
• 10% Attend weekly meetings with direct supervisor/team members (FSG/IFAS ICS), core team (NOAA, etc.), to provide progress updates on existing projects, review upcoming campaigns, and plan for larger strategic initiatives.
• 5% Represent Return ‘Em Right at outreach and industry events:
  • Attend trade shows and transport RER booth and other promotional items to events.
  • Participate in monthly virtual PMT meetings and an annual in-person PMT meeting.
• 5% Other duties as assigned, which may include:
  • Technical editing of documents.
  • Reviewing presentations.
  • Assisting with education module developments.

Requirements

Marketing and Communications Specialist I: Bachelor's degree and three years of relevant experience; or an associate's degree and five years of relevant experience; or an equivalent combination of education and experience.

Marketing and Communications Specialist II: Bachelor’s degree and four years of relevant experience; or an Associate’s degree and six years of relevant experience; or an equivalent combination of education and experience.

Qualifications

• Master’s degree in marketing, public relations, communications, or related field (preferred).
• Two or more years of experience in the development and implementation of communications campaigns, public relations campaigns, or related work.
• Experience coordinating website content and page updates, with the ability to apply basic design principles to enhance user engagement and accessibility.
• Experience using design tools such as Canva, Adobe Suite, or similar to design print materials, print advertisements, digital advertisements, social media, and web graphics.
• Experience tracking and reporting key performance indicators (KPIs) across marketing, social media, and engagement channels to measure effectiveness and guide strategy.
• Strong knowledge of and passion for recreational saltwater fishing.
• Experience in planning, organizing, and coordinating work assignments independently.
• Demonstrated experience working collaboratively as part of a team, including remote team members across multiple organizations.

Schedule

8:00 AM – 5:00 PM, Monday through Friday at the Florida Sea Grant office on the University of Florida campus. This work schedule may be adjusted with supervisory approval. May be expected to work beyond normal work hours or occasionally on weekends. Travel as needed for meetings, events, etc., up to 10%.

Pay

Specialist I: $46,000 - $75,000

Specialist II: $53,000 - $86,000