Digital Marketing Specialist I

Position Summary

The Digital Marketing Specialist is responsible for daily and routine activities to maintain e-commerce websites and supporting the vision and strategy for achieving business objective and conversion goals.

Essential Functions

Responsibilities include but are not limited to:

• Coordinating digital assets and performing quality checks to maintain digital content archives
• Using marketing platforms to create and implement e-mail campaigns for promotions and stakeholder engagement
• Testing new tools, technologies, and channels and using SEO tools to optimize searching and responsiveness
• Maintaining, scheduling, and updating content calendars across brands
• Managing and updating website content and links
• Creating new content for all brands, including photo, video, copy, and digital graphics
• Uploading and organizing assets in shared folders or drive
• Basic copywriting for posts
• Google & Meta Ads management (set up, test, monitor, and create/report on campaigns)
• Building event run-of-show documents and checklists
• Event page setup on Eventbrite or Facebook, and follow-up communication
• Researching promotional and branded merchandise vendors
• Pulling competitive or peer organization content for reference and inspiration
• Monitoring regional news-adjacent story opportunities (investments, announcements, economic wins)

Minimum Qualifications and Education Requirements

• High school diploma or equivalent
• Associate's degree in Marketing, Communications, or Digital Media preferred
• 2+ years of marketing/content experience, content creation, and social media management
• Experience in Hootsuite, Buffer, Sprout Social, Google Ads and Meta Ads Manager, Eventbrite, and Email marketing platforms required
• Knowledge of Nonprofit/economic development and Adobe Creative Suite preferred