Marketing and Communications Specialist - Email Campaigns and CRM Marketing

About the role

The Marketing & Communications Specialist supports the VP of Sales by developing and executing marketing and communication initiatives that promote the company’s services, strengthen brand awareness, and support business growth.

Responsibilities

• Create and manage client newsletters and regular communication updates.
• Develop email drip campaigns for prospective clients and referral partners.
• Manage marketing email campaigns through Zoho Campaigns and Zoho CRM.
• Schedule and distribute communication to boards, clients, and prospective communities.
• Ensure communications reflect the company’s brand voice and messaging standards.
• Maintain marketing calendars and campaign schedules.
• Track campaign performance and report results to the VP of Sales.
• Support sales presentations and materials.
• Coordinate marketing campaigns promoting the company’s services and solutions.
• Support targeted campaigns for prospective HOA clients and referral partners.
• Assist with marketing initiatives designed to support company growth.
• Create and maintain sales collateral such as brochures, presentations, flyers, and digital materials.
• Support proposal and presentation development for prospective clients.
• Ensure all materials maintain consistent messaging and brand standards.
• Coordinate updates to marketing materials as services evolve.
• Support website updates, landing pages, and digital marketing initiatives when needed.
• Gather testimonials, service highlights, and success stories that strengthen market credibility.
• Support marketing and promotion for sales events and networking opportunities.
• Aid in planning and promotion of board education seminars or community events when applicable.
• Coordinate marketing materials and communications for company events.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or related field preferred.
• Two or more years of experience in marketing, communications, or a similar role.
• Strong writing, editing, and proofreading skills.
• Experience managing email campaigns and marketing automation tools.
• Ability to organize multiple campaigns, deadlines, and priorities simultaneously.
• Strong collaboration skills and ability to work closely with sales leadership.
• Experience working with Zoho CRM or Zoho Campaigns is a plus.