CRM Email and Marketing Specialist

About The Role

YETI is seeking a detail-oriented, analytical, and creatively minded marketer to support the execution and optimization of lifecycle marketing programs. This role will play a key part in ensuring our email and SMS communications remain relevant, consistent, and performance-driven across the customer journey. The CRM Email and Marketing Specialist will be responsible for executing, maintaining, and optimizing lifecycle email and SMS programs for the US market. This includes core journeys such as welcome, abandon, and post-purchase, as well as supporting the development of new lifecycle initiatives. This role will report to the CRM and Email Marketing Manager.

The ideal candidate is a highly organized self-starter with a strong attention to detail and an interest in using data to inform decisions. You are comfortable working within established frameworks, partnering across teams, and executing against clearly defined strategies while bringing forward thoughtful ideas for improvement.

Responsibilities

• Execute and maintain lifecycle email and SMS programs, including welcome series, abandoned browse/cart, post-purchase, and other triggered journeys
• Support ongoing optimization of lifecycle programs through creative updates, segmentation adjustments, and performance-based improvements
• Pull and review weekly performance reports, identifying trends and recommending tactical adjustments
• Assist in building and executing A/B and multivariate tests across messaging, creative, cadence, and targeting
• Partner with team leads across Marketing, Creative, and Customer Experience to ensure consistency and continuity across all customer communications
• Collaborate with Customer Experience on transactional and service-related messaging to support a cohesive end-to-end journey
• Work closely with MarTech partners to ensure accurate audience targeting, data flow, and campaign execution within the ESP
• Execute campaigns end-to-end including setup, QA, testing, tagging, and deployment
• Maintain campaign calendars and documentation to ensure clear cross-functional visibility
• Ensure accuracy across audience segmentation, links, tracking, and overall campaign setup
• Contribute ideas for new lifecycle journeys based on observed performance trends and customer behavior

Requirements

• BA/BS in Online Marketing, Marketing Communications, related fields preferred or equivalent combination of education and work experience
• 2+ years of experience in email marketing, digital marketing, or related fields
• Hands-on experience with an enterprise level ESP (i.e. Braze, Bluecore, SFMC)
• Knowledge of developing and executing email (HTML) and SMS marketing campaign strategies
• Strong attention to detail and ability to manage multiple projects simultaneously
• Comfortable pulling and working with performance data to inform optimizations
• Familiarity with A/B testing methodologies and campaign performance metrics
• Experience collaborating with cross-functional teams and stakeholders
• Working knowledge of analytics and reporting tools (e.g., Google Analytics, Tableau, Segment) preferred
• Strong written and verbal communication skills
• Positive, proactive attitude with a willingness to learn and grow within lifecycle marketing