Marketing and Communications Specialist

About the Role

This position is located in the U.S. Patent and Trademark Office (USPTO), Office of the Chief Administrative Officer (OCAO), Office of Human Resources (OHR). The Office of the Director provides the leadership and develops the policies, programs, services, and systems necessary to meet the human resources requirements of the USPTO. The physical worksite for this position is located in Alexandria, Virginia. Presence at the Alexandria, VA campus is required for this role, as it includes on-site functions that must be performed in person. The position may be eligible for situational telework in accordance with agency policy/business unit discretion. The agency currently allows for 52 hours of telework per leave year.

Responsibilities

• Prepare executive briefings, summary reports, and strategic recommendations on marketing and communications initiatives to support Office of Human Resources leadership decision-making.
• Manage and enhance digital marketing and web content for the Office of Human Resources' public-facing and internal websites.
• Develop, maintain, and publish accurate, accessible, and brand-consistent content that supports recruitment marketing, employer branding, and organizational communications while optimizing the user experience.
• Partner with the Office of Human Resources leadership and program offices to develop and implement recruitment marketing strategies that integrate branding, digital marketing, talent sourcing, communications, and outreach activities to attract qualified candidates and support hiring initiatives.

Qualifications

You must meet the United States Office of Personnel Management's (OPM) qualification requirements (including specialized experience and/or educational requirements) for the advertised position. You must meet all eligibility and qualifications requirements by the closing date of the job announcement. OPM Qualifications Standards are available at Administrative and Management Positions.

Specialized Experience: Experience that has equipped applicants with the particular knowledge, skills, and abilities to successfully perform the duties of the position, and that is typically in or related to the position to be filled. To be creditable, specialized experience must have been equivalent to at least the next lower grade level in the federal service. For this position, the next lower grade level is a GS-12. Specialized experience includes:

• Experience in preparing executive briefings, summary reports, and strategic recommendations on marketing and communications initiatives to support Office of Human Resources leadership decision-making.
• Experience managing and enhancing digital marketing and web content for the Office of Human Resources' public-facing and internal websites, including developing, maintaining, and publishing accurate, accessible, and brand-consistent content that supports recruitment marketing, employer branding, and organizational communications while optimizing the user experience.
• Experience partnering with Office of Human Resources leadership and program offices to develop and implement recruitment marketing strategies that integrate branding, digital marketing, talent sourcing, communications, and outreach activities to attract qualified candidates and support hiring initiatives.

Experience: Experience refers to paid and unpaid experience, including volunteer work done through National Service programs (e.g., Peace Corps, AmeriCorps) and other organizations (e.g., professional; philanthropic; religious; spiritual; community, student, social). Volunteer work helps build critical competencies, knowledge, and skills and can provide valuable training and experience that translates directly to paid employment. You will receive credit for all qualifying experience, including volunteer experience.

Education: Education may not be substituted for specialized experience at this grade level.

Conditions of Employment

• Applications will only be accepted from United States Citizens and Nationals.
• Your resume and question responses must demonstrate the job-related competencies.
• If selected, you will be required to pass a background investigation.

The full list of conditions and qualifications can be found on the USAJOBS posting. The United States Patent and Trademark Office is an equal opportunity employer and does not discriminate on the basis of race, color, religion, sex (including sexual orientation), national origin, political affiliation, marital status, disability, genetic information, age, pregnancy, childbirth, or related medical conditions, retaliation for engaging in protected activity, parental status, military service, or other non-merit factors.