Marketing and Communications Manager, Pipeline Software Solutions
DNV · Mechanicsburg, PA · 2 wk ago
HybridMarketingFull-time
About the role
We are the independent expert in assurance and risk management. Driven by our purpose, to safeguard life, property, and the environment, we empower our customers and their stakeholders with facts and reliable insights so that critical decisions can be made with confidence.
Position Type
Full Time
Location
- Houston, TX, United States
- Mechanicsburg, PA, United States
Job Type
Permanent Employee
Business
Energy Systems
Responsibilities
- Develop and execute marketing and communications plans aligned with business objectives and marketing priorities to enhance reach, reputation, relationships, and revenue
- Collaborate with product, sales, and regional marketing teams to ensure marketing strategies align with business goals and customer needs
- Create targeted marketing campaigns to acquire new customers and build repeat business
- Create compelling content, including thought leadership, case studies, customer testimonials, and technical marketing materials that resonate with pipeline operators
- Drive demand generation through multi-channel strategies including SEO, social media, PR, and paid advertising
- Test and adopt emerging marketing technologies to gain a competitive advantage and exceed performance targets
- Own the digital customer journey, ensuring a frictionless customer experience across all touchpoints of an omnichannel customer buying journey
- Demonstrate ROI through performance tracking and optimization
Qualifications
- Bachelor’s Degree in Marketing, Business, or a related field
- 5+ years of B2B marketing experience, preferably in technical, industrial, energy, or software sectors
- Seasoned marketer who can translate business priorities into impactful marketing strategies and tactics that drive measurable business outcomes
- Proven track record of developing and executing integrated marketing campaigns that drive awareness and lead generation
- Experience developing personas and value propositions for complex solutions and translating them into compelling messaging
- Strong understanding of customer journeys from awareness to loyalty
- Excellent communication and interpersonal skills with the ability to build relationships and collaborate effectively with diverse stakeholders
- Strong written and verbal English communication skills
- Proficiency in marketing tools such as Salesforce CRM, marketing automation platforms, and Google Analytics
- Experience with the oil & gas industry
- Generous paid time off (vacation, sick days, company holidays, personal days)
- Multiple Medical and Dental benefit plans to choose from, Vision benefits
- Spending accounts – FSA, Dependent Care, Commuter Benefits, company-seeded HSA
- Employer-paid, therapist-led, virtual care services through Talkspace
- 401(k) with company match
- Company provided life insurance, short-term, and long-term disability benefits
- Education reimbursement program
- Flexible work schedule with hybrid opportunities
- Charitable Matched Giving and Volunteer Rewards through our Impact Program
- Volunteer time off (VTO) paid by the company
- Career advancement opportunities
Skills
Benefits
Pay
Details TBD
Schedule
Hybrid Schedule - Typically spends three (3) days per week working from either a DNV office or client location/site