Growth Marketer, Pipeline Development

About the role

Samba is a media intelligence company that provides real-time, scalable data on consumer attention across various screens. Our data is consented to by over a billion people and is used by major brands to make informed decisions. This role involves designing and managing multi-channel conversational campaigns to generate and accelerate pipeline from qualified leads to opportunities.

Responsibilities

• Design and manage multi-channel conversational campaigns including web chat, 1:1 email, SMS, and targeted phone outreach.
• Own the web chat channel end to end, building automated chat flows and managing a live chat experience for high-value B2B visitors.
• Send targeted 1:1 emails and outreach using Gong Engage, following up with leads and nurturing the database for accounts.
• Partner with marketing ops to turn successful campaigns into scalable automations, designing workflows, writing copy, defining triggers, and branching logic.
• Build and refine persona-specific messaging across key buyer segments, learning and adapting messaging for different personas.
• Manage and optimize HubSpot and Salesforce workflows for lead tracking, nurture sequencing, and performance measurement, maintaining clean data and process as you scale.
• Identify and address gaps in the funnel, improving conversion rates by identifying where leads stall, missing data, or messaging falls short.
• Track and report on campaign performance weekly, iterating based on performance data.
• Use AI tools including Claude/Cowork, AI agents, and generative AI as core infrastructure in your daily workflows.

Requirements

• 2-5 years of experience in B2B demand gen, marketing campaigns, BDR/SDR, or conversational marketing.
• Fluent in HubSpot and Salesforce, comfortable with tools like Gong Engage, 6sense, Drift/Qualified, and modern martech.
• Hands-on experience designing campaigns with automation logic, including triggers, branching, enrollment criteria, and suppression lists.
• Sharp, on-brand 1:1 communications, including emails, chat scripts, and call talk tracks.
• Understanding of ABM principles and ability to execute account-based plays that align with sales priorities.
• Demonstrated experience interpreting marketing and sales data to steer outreach strategy, optimize campaigns, and report results to stakeholders.
• AI-native, using Claude, Cowork, or similar AI tools daily across workflows.
• Ability to navigate complex B2B sales cycles, technical products, and large organizations, driving work forward with imperfect information.
• Cross-functional operator who builds strong relationships with sales, marketing ops, design, and product teams.
• A high bar for quality but knows how to balance polish with velocity to hit numbers.
• Energized by experimentation, building diversified playbooks and testing iteratively.

Qualifications

• Strong MQL → SQL → opportunity conversion rates driven by conversational campaigns.
• Measurable pipeline contribution tied directly to web chat, 1:1 email, SMS, and seller-assisted outreach.
• A library of automated campaign workflows handed off to operations and running at scale.
• Deep persona fluency that shows up in messaging quality and conversion rates.
• A culture of testing and scale, running quarterly experiments, reading results, and scaling what works.

Skills

• Experience in B2B demand generation, marketing campaigns, BDR/SDR, or conversational marketing.
• Proficiency in HubSpot and Salesforce, familiarity with Gong Engage, 6sense, Drift/Qualified, and other martech tools.
• Hands-on experience with campaign automation, including triggers, branching, enrollment criteria, and suppression lists.
• Sharp, on-brand 1:1 communications, including emails, chat scripts, and call talk tracks.
• Understanding of ABM principles and ability to execute account-based plays.
• Demonstrated experience interpreting marketing and sales data to steer outreach strategy, optimize campaigns, and report results.
• AI-native, using Claude, Cowork, or similar AI tools daily.
• Ability to navigate complex B2B sales cycles, technical products, and large organizations.
• Cross-functional operator who builds strong relationships with sales, marketing ops, design, and product teams.
• A high bar for quality but knows how to balance polish with velocity to hit numbers.
• Energized by experimentation, building diversified playbooks and testing iteratively.

Benefits

• Equal opportunity employer.
• Commitment to diversity and inclusivity.
• Empowering connections within the community and reflecting diverse communities.
• Tackling meaningful projects that make a real impact.

Pay

N/A

Schedule

N/A