Marketing Analytics Vice President Card Data Analytics

Job Responsibilities

Establish and foster partnerships across the organization to understand marketing objectives and business requirements
Lead the creation and execution of solutions to pull and combine data from multiple sources for customer behavior analytics, campaign measurement, and reporting
Analyze customer journeys, digital engagement, and campaign performance to identify actionable insights
Develop and implement customer segmentation and targeting strategies to optimize marketing effectiveness
Communicate insights to senior leaders via written and oral presentations, influencing marketing strategy and investment decisions
Collaborate with analytic and non-analytic groups to facilitate holistic, cross-functional learning
Champion data and analytics best practices across the marketing organization
Translate business needs into data models supporting long-term marketing solutions
Facilitate the creation of data models using best practices to ensure high data quality and reduced redundancy

Required Qualifications, Capabilities, And Skills

• Master's degree in a relevant quantitative field (e.g., Statistics, Economics, Marketing Analytics, Mathematics, Engineering, Computer Science, or related fields)
• 6+ years of industry experience in marketing analytics roles (e.g., digital analytics, campaign measurement, customer insights)
• 6+ years of work experience across a broad range of analytics platforms, languages, and tools (Snowflake, Alteryx, SAS, Tableau, Python, Excel Pivot, etc.); hands-on experience using big data platforms required
• Strong communication skills with the ability to convey complex information in an understandable, compelling, and persuasive manner to business partners
• Innovative thinking capability to help internal clients define marketing problems, create solutions, and execute implementation
• Expert knowledge in quantitative methods for marketing analytics, including customer segmentation, targeting, and digital analytics

About The Team

The CCB Data & Analytics team responsibly leverages data across Chase to build competitive advantages for the businesses while providing value and protection for customers. The team encompasses a variety of disciplines from data governance and strategy to reporting, data science and machine learning. We have a strong partnership with Technology, which provides cutting edge data and analytics infrastructure. The team powers Chase with insights to create the best customer and business outcomes.