Marketing Analytics Specialist

About the role

The Marketing Analytics Specialist will work closely with the Web and Interactive Media Manager, and the entire Marketing team, to further leverage marketing communications and sales data to increase data reporting effectiveness and improve marketing and sales performance across all NBE operating entities.

Essential Duties And Responsibilities

• Manage data ingestion operations to enable efficient data collection, hygiene, access, and reporting within and across the NBE Holdings Company operating entities
• Design, develop, and maintain consolidated dashboards to present reporting of campaign(s) performance to various internal audiences
• Analyze campaign reporting against campaign performance metrics to identify data-driven recommendations to improve campaign efficiency; e.g., conversion, engagement, behaviors

Required Skills And Competencies

• Highly proficient with the administration of business intelligence tools, such as: DOMO, Microsoft Power BI, and Tableau
• Highly proficient in data analysis, interpretation, reporting, visualization, and communication
• Proficient with web analytics tools, such as Google Analytics
• Proficient with marketing campaign optimization methods

Preferred Education, Skills, And Experience

• Minimum Associate's degree in data analytics, business intelligence, marketing, or related field
• Minimum 2 years of experience in data analytics, business intelligence, or related role
• Experience in project management with ability to manage multiple projects and tasks while meeting required deadlines
• Experience using project management software (e.g., Asana, Monday, Basecamp, etc.)
• Experience in front-end web development using HTML, CSS, and JavaScript
• Experience in SEM/SEO best practices, including: web and video

What’s in it for you?

• A career with NBE has many benefits!
• Quarterly Bonus Program
• Generous 401(k) Profit Sharing Plan
• Parental Leave
• Expanding, newly updated facilities
• Dynamic team members, and more!