Marketing Analytics Manager (Hybrid)

About the role

Step into a high-visibility role where you will drive the digital strategy and performance measurement for a premier brand. You will own the marketing dashboard and translate complex customer data across digital and lifecycle experiences into actionable, decision-ready insights. By leading this analytical evolution, you will empower executive and field teams to optimize their marketing efforts and elevate the overall customer journey. Enjoy a dynamic hybrid work environment that balances strategic office collaboration with impactful, hands-on field operations.

Responsibilities

• Direct the enterprise marketing performance dashboard to provide clear visibility into digital and lifecycle campaigns.
• Deliver comprehensive performance insights to empower both national executives and local field teams with actionable market data.
• Evaluate customer behavior across web, email, and SMS channels to optimize the overall digital journey.
• Translate complex data sets into compelling narratives that guide strategic decision-making for marketing and customer experience teams.
• Collaborate with IT and platform owners to ensure data integrity and seamless integration across enterprise CRM and analytics systems.
• Leverage AI-driven analytics and pattern detection to generate rigorous, business-relevant recommendations.

Qualifications

• Bachelor's degree in Marketing, Business, Analytics, Data Science, or a related quantitative field.
• Five or more years of progressive experience in marketing analytics, digital analytics, or business intelligence.
• Must have experience with Salesforce Marketing Cloud, marketing automation platforms, and AI-supported insight generation to be considered.
• Demonstrated expertise in building dashboards, visualizing data, and communicating performance metrics to diverse stakeholders.
• Proven ability to interpret customer behavior across digital channels and translate findings into practical business recommendations.

Pay

Salaried. Compensation Range: $115,000 - 130,000 per year.

Schedule & Location

Hybrid onsite in Brookhaven, Atlanta, GA.