Marketing Analytics Manager

Responsibilities

• Champion analytical best practices in designing Marketing efforts with clear, convincing business rationale that is relevant to partners from a wide range of functions.
• Focus on a test and learn approach to be able to apply learnings to optimize future initiatives.
• Scope analytics projects including identifying resources and assets needed, determining analysis approach, and developing and leading execution plans.
• Leverage business, industry, and marketing knowledge to enhance insights around various programs.
• Pro-actively analyze data to uncover insights that increase business value and impact.
• Take responsibility for driving multiple projects simultaneously while meeting partner expectations and deadlines.
• Work independently or collaboratively throughout the complete analytics project lifecycle including data extraction/preparation, analysis, and documentation of results.
• Implement frameworks/methodologies to streamline processes, increase efficiency, continuous improvement, and foster collaboration within the team.
• Design and build out new reports and dashboards to measure campaign performance, with experience leveraging built in platform tools such as Tableau.
• Partner with technical and non-technical resources across the business to leverage their support and integrate our efforts.
• Work with external technology and analytics teams to leverage their support for marketing analytic projects and initiatives including managing multiple front door processes and requests.

Requirements

• B.S. degree in Statistics, Mathematics, Computer Science, Economics, Mathematics, Operations Research, Engineering or similar quantitative field.
• SQL or SAS (or equivalent) programming/data processing experience.
• Experience with testing concepts and implementation including A/B, test and control, and experimental design.
• Ability to work with large transactional databases across multiple platforms (Google Cloud Data Warehouse a plus).
• Experience building and maintaining reports and dashboards (Tableau preferred).
• Understand data management principles, including data governance and ETL processes.
• 3 plus years of related work experience required.

Qualifications

• To ensure that we fulfill our promise of “challenging the status quo,” this role has specific qualifications that successful candidates should have:
• B.S. degree in Statistics, Mathematics, Computer Science, Economics, Mathematics, Operations Research, Engineering or similar quantitative field.
• SQL or SAS (or equivalent) programming/data processing experience.
• Experience with testing concepts and implementation including A/B, test and control, and experimental design.
• Ability to work with large transactional databases across multiple platforms (Google Cloud Data Warehouse a plus).
• Experience building and maintaining reports and dashboards (Tableau preferred).
• Understand data management principles, including data governance and ETL processes.
• 3 plus years of related work experience required.
• 5+ years experience in a marketing analytics role preferred.
• Excellent analytical skills with demonstrated ability to solve problems.
• Ability to “tell a story” with data.
• Ability to work both independently and in a highly collaborative environment.
• Strong oral and written communication and interpersonal skills to successfully build long-term relationships with colleagues and business partners.
• Understanding of how analytics supports a large organization including being able to successfully articulate the linkage between business decisions, business objectives, and analytical approaches & findings.
• Financial services experience a plus