Marketing Analytics Lead

Flagstar’s Client Insights & Analytics Team leverages cutting-edge analytics and modern data platforms to unlock actionable insights that balance business outcomes with customer needs.

About the role

We’re seeking a strategic, hands-on Marketing Analytics Lead to join our Client Insights & Analytics Team. In this role, you'll independently drive analysis, reporting, and data visualization that power smarter marketing decisions. You’ll partner with cross-functional teams to uncover insights, guide performance optimization, and help shape marketing strategy.

Responsibilities

• Develop and deliver high-impact analyses, dashboards, and reports to track marketing performance, campaign ROI, funnel metrics, and customer behavior.
• Build intuitive, self-serve visualizations using tools like Power BI to support marketers in tracking their KPIs.
• Develop and maintain scalable data models, ensuring data integrity and accuracy in reporting.
• Serve as a trusted analytics advisor to marketing leaders and channel owners, providing data-driven recommendations to optimize campaigns and programs.
• Contribute to the development of measurement frameworks, attribution models, and marketing mix optimization.
• Lead or participate in cross-functional collaboration with data engineering, digital, and product teams to ensure analytics solutions are scalable and aligned with business needs.
• Perform special projects and additional duties as required.
• Adhere to regulatory and compliance policies and standards linked to the job, including completing required compliance trainings.
• Maintain compliance with applicable federal, state, and local laws and regulations.

Requirements

• Undergraduate Degree (4 years or equivalent).
• 7+ years of hands-on experience in marketing analytics, data visualization, or related roles.
• Hands-on experience in modern data architecture and data modeling.
• Experience with cloud data platforms (Snowflake, AWS, Azure, or GCP) and data transformation tools.
• Strong programming experience in SQL, Python, or R.
• Proven experience with one of the BI tools (Power BI, Tableau, QlikView, etc.).
• Proven ability to lead cross-functional workstreams and manage projects independently.
• Solid understanding of marketing funnels, digital metrics, and campaign performance measurement.
• Experience with Adobe Analytics, Google Analytics, or other clickstream data collection tools.

Skills

• Strong communication and presentation skills.
• Excellent stakeholder management skills.
• Advanced knowledge of data warehouse and data governance.
• Advanced technical and analytical skills.
• Strong strategic planning skills.

Benefits

Flagstar provides teammates access to a variety of benefits including medical, dental, vision, life, and disability insurance, as well as a comprehensive leave program. Detailed information on benefits.

Pay

Pay Range: $90,900.00 - $144,430.00