Marketing Analyst, Paid Social

About the role

Etsy is the global marketplace for unique and creative goods. As a Marketing Analyst on the Demand Generation team, you will support the execution and optimization of mid and upper‑funnel paid social campaigns, ensuring the right inventory reaches the right shoppers at the right time. You’ll work with creative, paid media platforms, and performance data to support campaign builds, QA, reporting, and ongoing optimization. This is a full‑time, non‑exempt position reporting to the Performance Media Manager, Paid Social & Display on the Performance Social & Display Marketing team.

Responsibilities

• Support campaign builds and QA: assist with building, launching, and QA‑ing campaigns across paid social platforms (creative trafficking, catalog updates, audience implementation, pixel/tag checks).
• Help ensure ads follow Etsy’s naming conventions, UTM standards, and creative/spec guidelines before launch.
• Help maintain and optimize product feeds.
• Support day‑to‑day management of large‑scale campaigns; flag creative or catalog issues (missing images, disapprovals, mismatched categories) and partner with senior teammates and cross‑functional partners on fixes.
• Monitor pacing and performance: check platform dashboards and internal trackers to monitor budget pacing, delivery, and key performance metrics; surface anomalies quickly and assist in root‑causing and correcting them.
• Contribute to optimizations: research and propose bid and budget adjustments to help ensure campaigns hit efficiency and volume targets; assist in creating and updating audience structures, exclusions, and blocklists.
• Support testing and experimentation: help set up and track creative and audience tests; maintain test logs and help compile simple summaries of results for the broader team.
• Assist with reporting and communication: pull recurring performance exports from platforms and support creation of simple views or dashboards for weekly readouts; help compile slides or notes for internal updates, post‑mortems, and leadership‑facing report‑outs.

Qualifications

• 0–2 years of experience in performance marketing, digital marketing, analytics, or a related field; internships, co‑ops, or project experience are welcome.
• Basic familiarity with paid social and/or display platforms (e.g., Meta, TikTok, Pinterest, Reddit, or similar), whether from coursework, certifications, or hands‑on experience.
• Comfort working with data in tools like Excel/Google Sheets; exposure to SQL or a BI tool (e.g., Looker, Tableau) is a plus, but not required.
• Strong quantitative skills and excitement about learning how to interpret performance data (e.g., ROAS, CPA/CAC, CTR, CVR, LTV).
• A curious, problem‑solving attitude.

Benefits

In addition to salary, you'll be eligible for an equity package, an annual performance bonus, and competitive benefits that support you and your family.

Pay

Base salary is determined by location, skills, and experience. Etsy uses two geographic pay zones:

• Geo‑1 (New York City metro, San Francisco Bay Area, Seattle metro): $80,000.00 – $108,000.00 USD annual.
• Geo‑2 (all other U.S. locations): $72,000.00 – $98,000.00 USD annual.

Schedule

Location: we prioritize candidates within commutable distance of Etsy’s Brooklyn Office; team members are expected to come in once or twice per week depending on proximity. Remote candidates outside commutable distance may be considered on a case‑by‑case basis, with the expectation of occasional travel to the office.