Paid Marketing Analyst

About the Company

The ShopBack Group is Asia-Pacific’s leading shopping, rewards, and payments platform, serving over 20 million active members across 13 markets. In 2025, the Group continued its global growth with its expansion into North America. Driven by the vision to make every day more rewarding, ShopBack is dedicated to saving members money and time, and delivering delight every day. The platform also enables merchants and brands to engage with their members in a cost-effective manner. Founded in 2014, ShopBack now powers over US$5.5 billion in annual sales for over 20,000 online and in-store partners, and has rewarded shoppers with more than US$900 million (over S$1 billion) in Cashback to date. Through its innovative offerings, ShopBack continues to create value for both members and merchants. Notably, its payment solution, ShopBack Pay, offers members a convenient and rewarding payment option at checkout.

About the Role

We are seeking a detail-oriented and analytical Paid Marketing Analyst to join our expanding US Marketing team based in Austin, Texas. In this role, you will be responsible for overseeing the performance of our paid social and paid search campaigns, including building comprehensive reports, conducting tests, and deriving actionable insights that inform campaign strategies and creative development. You will work closely with our Performance Marketing and Local Marketing teams to optimize campaign performance and ensure alignment with overall marketing objectives. This role offers a unique blend of data analysis and creative execution, requiring you to interpret complex data sets and translate findings into compelling ad creatives. Your insights will directly influence campaign adjustments, creative iterations, and strategic decisions, making this a vital role in our growth trajectory.

Qualifications

• 2 to 4 years of experience in marketing analytics, performance marketing, or a similar data-driven marketing role
• Strong proficiency in Excel/Google Sheets; SQL skills are highly preferred
• Experience analyzing paid social and paid search campaigns (Meta Ads Manager, Google Ads, TikTok Ads Manager)
• Ability to interpret data and communicate insights effectively to non-technical stakeholders
• Hands-on experience with design or editing tools such as Canva, Adobe Creative Suite, or CapCut
• Familiarity with AI tools for analysis, reporting, or workflow automation is a plus
• Understanding of e-commerce, cashback, fintech, or rewards industries is advantageous
• Excellent organizational skills with the ability to manage multiple projects simultaneously
• Creative mindset with a curiosity to explore why certain ad creatives perform better than others

Responsibilities

• Develop and maintain performance dashboards and reports for paid social and paid search campaigns
• Analyze campaign metrics such as CTR, CPA, ROAS, and conversion rates to identify trends, opportunities, and areas for improvement
• Design and execute structured A/B tests on creative variants, audience segments, and bidding strategies, ensuring proper test design and analysis
• Automate recurring reporting by pulling and modeling data from ad platforms and internal sources using SQL or similar tools
• Collaborate with marketing teams to translate data insights into strategic recommendations for budget allocation and channel optimization
• Monitor key performance indicators, forecast outcomes, and flag anomalies to prevent potential issues
• Create and edit ad creatives, including static images, videos, and copy, based on performance data and campaign objectives
• Test and iterate creative assets quickly, adapting formats and placements to suit different platforms’ best practices
• Ensure all creatives align with ShopBack’s brand voice, visual identity, and quality standards

Benefits

• Opportunities for career advancement and professional development within a global organization
• Be part of a dynamic, innovative team with a shared goal of global expansion
• Competitive compensation package based on performance and contribution
• Collaborative and transparent work culture that values feedback and continuous learning
• Flexible work environment with potential for remote work arrangements
• Access to training resources and tools to enhance your skills and expertise