Analyst - Paid Social

Responsibilities

• Set up, manage, and optimize paid social campaigns across Meta, Pinterest, TikTok, and emerging social platforms while meeting or exceeding performance goals
• Create tactical media plans using first- and third-party data to support campaign execution and business objectives
• Partner closely with brand teams to align campaigns with seasonal priorities and broader business objectives
• Proactively monitor campaign pacing and performance, ensuring accurate and timely delivery of budget while maintaining campaign efficiency
• Track, analyze, and communicate campaign performance, optimization decisions, and tactical recommendations to cross-functional business partners
• Troubleshoot campaign setup, tracking, pixel implementation, and platform-related issues as needed
• Monitor platform trends, product updates, and emerging ad formats to identify new opportunities and improve campaign performance
• Serve as a resource for creative best practices across paid social platforms, partnering with cross-functional teams to improve creative output and maximize campaign effectiveness
• Absorb select tests independently while partnering closely with Senior Analysts and Marketing Analytics teams on larger-scale experiments
• Aid internal organic social partners with account setup, access issues, and vendor integrations across social platforms

Requirements

• 1+ years of experience in paid social advertising, campaign management, or related digital media experience
• Familiarity with paid social platforms including Meta, Pinterest, TikTok, or related advertising technologies
• Experience with audience targeting, campaign optimization, reporting, and platform analytics
• Strong analytical mindset with the ability to interpret data and identify actionable insights
• Excellent written and verbal communication skills with an ability to synthesize technical detail and communicate to all levels of the organization
• Intellectual curiosity, entrepreneurial spirit, and drive to innovate
• Comfort working in an adaptive, fast-paced environment
• Intermediate to advanced Excel skills (pivot tables, vlookups, sumifs, etc.)

Qualifications

• Bachelor’s Degree or equivalent experience required