Marketing Analyst II

Skills

• Excellent grammar and punctuation skills
• Understanding of company's brand voice/tone/terminology
• Working knowledge of challenger language and writing for different mediums
• Advanced knowledge in a specialty (writing, SEO, digital advertising, social media, email marketing, etc.)
• Strong, detail-oriented copywriting skills
• Fully proficient on a PC or Mac platform
• Fully proficient in Microsoft Suite: Outlook, Teams, Word, Excel, OneNote, PowerPoint, SharePoint, and Access
• Fully proficient in Adobe Creative Suite including Adobe InDesign and Acrobat Professional
• Deep knowledge of HTML email campaigns, web and customer relationship systems, including Salesforce, Salesforce Marketing Cloud, Umbraco, Salesforce Email Templates
• Advanced understanding of social media communications which may include social media outlets (Sprout Social, Twitter, LinkedIn, Facebook, YouTube, Instagram)
• Understands customer-facing apps and has a deep knowledge of the customer’s journey
• Excellent analysis and interpretation skills
• Strong oral and written communication

Requirements

• Five to seven years of marketing, communication or advertising experience preferred, including at least five years of experience in the insurance industry and/or marketing corporation or agency
• Experience researching, planning, executing and measuring marketing communications projects, campaigns, and strategies
• Advanced knowledge of accessibility and readability levels
• Strong knowledge of sales, advertising and marketing techniques
• Advanced knowledge of insurance products/services and the industries we serve
• Strong knowledge of digital reporting tools such as Google Analytics
• Enhanced knowledge of digital reporting tools such as Google Analytics
• Understands our customer facing apps and has a deep knowledge of the customer’s journey
• Excellent analysis and interpretation skills
• Strong oral and written communication