Analyst II, Marketing Analytics

About the role

The Crown Is Yours As an Analyst II on the Digital Marketing Analytics team, you'll leverage data-driven insights to inform and optimize channel strategy across DraftKings’ digital marketing ecosystem.

Responsibilities

• Closely with marketing stakeholders to understand business objectives, anticipate downstream impacts, and ensure analyses drive decision-making.
• Own end-to-end analytics for key marketing initiatives, including identifying high-impact opportunity areas, developing analyses to quantify their value, and driving recommendations through to implementation.
• Develop structured analytical frameworks to evaluate marketing performance, identify drivers of change, and simplify complex business problems.
• Communicate findings effectively to cross-functional partners and senior leadership, using data storytelling to align on strategy and next steps.
• Iterate and maintain data products and tools, including a marketing data agent to provide plain text answers to questions from analysts and stakeholders about marketing KPIs.

Requirements

• Bachelor’s degree or equivalent in Mathematics, Statistics, Computer Science, Engineering, Business Analytics, or another relevant discipline.
• At least 2 years of analytics or data science experience.
• Proficiency in SQL/Snowflake and Excel for large-scale data analysis.
• A strong understanding with A/B testing, experimental design, and analytical testing methodologies.
• Experience working with marketing data and attribution methodologies, or an eager willingness to learn it.

Qualifications

• Ability to communicate complex data insights clearly and persuasively to non-technical stakeholders.
• Strong problem-solving skills and ability to work independently and collaboratively.
• Experience with Python, R, or other programming languages used in data analysis.
• Understanding of Google Analytics and/or similar web analytics tools.

Skills

• Data analysis and interpretation.
• SQL and data querying.
• Excel for data manipulation and visualization.
• A/B testing and experimental design.
• Marketing data and attribution methodologies.

Benefits

Join Our Team We’re a publicly traded (NASDAQ: DKNG) technology company headquartered in Boston. As a regulated gaming company, you may be required to obtain a gaming license issued by the appropriate state agency as a condition of employment. Don’t worry, we’ll guide you through the process if this is relevant to your role.

Pay

The US base salary range for this full-time position is 76,800.00 USD - 96,000.00 USD, plus bonus, equity, and benefits as applicable.

Schedule

Full-time position.