Marketing Analyst, Hospitality

Specific Responsibilities

• Track, analyze, and report on KPIs across all marketing channels, including Digital Ads (Search/Social), Web (Adobe), Organic Social, PR, Email, and SMS.
• Partner with the Creative Manager to track creative hours vs. output.
• Analyze resource utilization to ensure the team is focused on high-priority, high-performing business segments.
• Build and maintain automated, real-time dashboards that provide a "single source of truth."
• Develop and refine attribution models to understand the customer journey and the impact of various touchpoints on conversion.
• Design and analyze experiments for web landing pages, email subject lines, and ad creative to drive continuous incremental improvement.
• Analyze customer segments and CRM data to identify growth opportunities and improve retention via SMS and Email workflows.
• Identify opportunities to automate manual reporting tasks to increase departmental efficiency.
• Audit and maintain tracking tags (GTM), UTM parameters, and naming conventions to ensure data integrity across all platforms.
• Act as the primary point of contact for marketing analytics tools, ensuring they are integrated and utilized to their full potential.

Skills/Requirements

• 4–6 years of experience in marketing analytics, business intelligence, or a similar data-centric role.
• BS/BA in Marketing, Statistics, Economics, Computer Science, or a related field.
• Mastery of Adobe and tag management, Advanced Excel skills.
• Experience with visualization tools.
• Deep understanding of the metrics associated with Email/SMS platforms, Social platforms, and PR monitoring tools.
• The ability to translate complex data sets into clear, "non-technical" narratives and visualizations for executive stakeholders.
• A natural desire to dig into the "why" behind the numbers.
• An uncompromising eye for detail and data accuracy.
• The ability to pivot between high-level brand reporting and granular creative production data.

About the Role

This role is responsible for transforming raw data into actionable insights across our entire ecosystem—from creative production efficiency to multi-channel campaign performance. The ideal candidate is a hybrid of a technical analyst and a strategic storyteller.