Marketing Analyst (Digital Merchandising)

About the role

Marketing Analyst (Digital Merchandising) for a global leader in Technology/Electronics, 6‑month contract with high chance for extension or permanent placement, located in Plano, TX.

Responsibilities

• Build compelling product storytelling and merchandising frameworks
• Develop category merchandising strategies aligned to revenue, traffic, and customer goals.
• Own online experiences across Homepage, Category pages, PDPs, MLPs, Curated Promotional Experiences and beyond
• Develop and oversee execution of digital merchandising strategies supporting key drive period moments
• Lead campaign planning for major commercial events. (Black Friday, Prime-like experiences, Labor Day and other commerce holidays)
• Align loyalty and membership programs across lines of business
• Bundle and attach campaigns
• Coordinate initiatives (coupon, promo code experiences, trade in campaigns, gift with purchase programs, financing, etc.)
• Design and optimize product discovery tools, such as search, filters, and guided selling experiences.
• Continuously refine recommendation algorithms and sort order logic based on customer behavior and business priorities.
• Enhance category pages and product groupings to improve discoverability and conversion rates.
• Execute on‑site search, SEO and personalization best practices
• Monitor and report on KPIs: Click through rates, Bounce, Site Engagement, AOV, Attach, CVR, Campaign Revenue, etc.
• Translate data into optimization strategies and business opportunities.
• Analyze campaign effectiveness and customer shopping behaviors.
• Support executive reporting and performance awareness
• Utilize data on promotional lift vs operational difficulties to drive efficiencies
• Drive alignment on project priorities, timelines, risks and dependencies
• Lead recurring cross‑functional meetings, QA reviews and launch readiness reviews
• Proactively identify risks, and develop mitigation plans to ensure successful delivery of launches
• Partner with marketing, product, UX, and analytics teams to align merchandising initiatives with broader business goals.
• Lead cross‑functional projects to implement new merchandising features and enhancements.
• Serve as the primary point of contact for merchandising‑related inquiries and decisions.
• Develop standardized processes for digital merchandising workflows.
• Drive efficiency improvements through automation, documentation, and scalable workflows.
• Create playbooks and best practices for digital merchandising execution.

Skills

• Digital Merchandising
• Stakeholder Management
• Product Road mapping
• Process Improvement

Requirements

• Bachelor’s degree or better in Marketing, Business, operations or related field
• 5+ years experience in ecommerce digital product operations or digital experience management
• Experience partnering with product, engineering, UX, analytics and marketing teams
• Strong knowledge of CMS, PIM, product catalog management, search, taxonomy and digital merchandising platforms
• Proven ability to manage multiple complex initiatives in a fast‑paced environment
• Excellent project management, communication and stakeholder management skills
• Strong analytical and problem‑solving capabilities with experience using data to drive decisions
• Fluent in Microsoft Word, Excel, and PowerPoint
• Fluent in JIRA, Confluence, or equivalent project management systems
• Must be organized and highly detail oriented
• Ability to use and adopt AI tooling

Benefits

w2 + Benefits

Pay

$73-76.91/hr w2

Schedule

M-F (Fully Onsite)