Merchandise Analyst (Digital)

Duties And Responsibilities

• Support the Marketing Communications Coordinator, E-Commerce by using Facebook, You Tube, Twitter and other digital marketing channels (including, but not limited to, e-mail, SMS, etc.).
• Use social media to monitor, respond, and engage within corporate branding standards.
• Use digital marketing channels (including, but not limited to, e-mail, SMS, etc.) to communicate sales and promotions to customers.
• Interacts with customer directly to promote brand and settle disputes gracefully.
• Brand advocate and supporter of the NEX community, responsible for externally engaging in conversation with our customers.
• Skilled at understanding, selecting and utilizing the right digital marketing tools.
• Maintains and engages social media channels.
• Enforces strict standards in regards to timelines, respect and helpfulness to our customer.
• Communicates company success stories as it relates to digital media.
• Serves as company subject matter expert for operation and management of a comprehensive external (contractor) email service including list maintenance, list importing, performing customer authentication, establishing and maintaining customer mailing preferences, setting up triggered emails, metrics, and a variety of related e-mail tasks.
• Maintains the NEX e-mail list for hygiene/quality control, ensuring that adds, changes, and deletes are being processed accurately; implements corrective action as needed.
• Develops and manages the schedule for sending email for the command in support of NEX store and online promotions and the NEX digital flyer, including setting up and QAing versions.
• Organizes and plans content and offers for digital communication with customers.
• Develops and communicates procedures/policies for digital communications sent to customers on behalf of stores; coordinates the creation, approval, and sending of digital communications.
• Tracks, analyzes and reports on performance metrics for digital marketing campaigns.

Qualifications

• Requires 5 Years Of Experience As Indicated Below

• General Experience: Three years of experience gained in administrative marketing support and or retails sales or other related responsible work that enabled applicant to gain knowledge of marketing and customer service.
• Substitution of Education For Experience: One year of related academic study above the high school level may be substituted for 9 months of experience up to a maximum of a four year bachelor's degree for three years of general experience.
• Specialized Experience: Two years of progressive experience that provided background in customer relations and customer services in a retail and or services environment.