Marketing Analyst (Bangkok Based, relocation provided)

About the role

The Performance Marketing Team of Agoda is seeking a talented individual to join our dynamic and innovative team. This role involves experimenting with various digital marketing strategies such as text ads, bidding, and campaign structures on major search engines and social media platforms. The ideal candidate should have a strong background in data analysis, proficiency in Excel, and experience in digital marketing.

Responsibilities

• Experiment with text ads, bidding, and campaign structures on Google, Bing, Baidu, Naver, and other search engines.
• Adapt to new product features and roll out changes from successful tests.
• Test, analyze, and optimize campaigns on Facebook, Twitter, Instagram, and other platforms.
• Analyze the vast amounts of data generated by experiments, develop models for optimization, and build dashboards for account managers.

Requirements

• Bachelor’s Degree or higher from a top university in a quantitative subject (computer science, mathematics, engineering, statistics or science).
• Fluent in English.
• Good numerical reasoning skills.
• Proficiency in Excel.

Preferred Qualifications

• Exposure to one or more data analysis packages or databases, e.g., SAS, R, SPSS, Python, VBA, SQL.
• Experience in digital marketing.
• Academic research experience.

What you’ll Need to Succeed

You will need to possess intellectual curiosity and a strong work ethic to succeed in this role. You should be able to communicate effectively and have a solid understanding of data analysis and business intelligence concepts.

Additional Information

Agoda is an equal opportunity employer committed to fostering an inclusive environment where diversity is celebrated. We encourage applications from candidates of all backgrounds and orientations.