Marketing Analyst

About the role

SpotHero is seeking a Marketing Analyst to deliver data-driven decision support in our fast-paced and growing e-commerce marketplace. The role is part of the Marketing Analytics team, whose work powers company-level CAC reporting, marketing mix modeling, and decisions across Marketing, Finance, Sales, CRM, and Customer Service.

Responsibilities

• Use SQL to analyze marketing performance, customer retention, pricing, and consumer segments, and turn findings into clear recommendations for stakeholders.
• Build and maintain dbt models in our marketing data warehouse — shipping work as tested, peer-reviewed pull requests following team architecture standards.
• Help maintain our unified marketing spend and attribution models across channels (paid search, paid social, app stores, affiliates, partnerships), powering CAC/ROAS reporting used at the executive level.
• Design and measure test/control campaign lift, and support the data pipelines behind email/CRM targeting.
• Build Looker dashboards and reporting for stakeholders, and automate manual reporting workflows.
• Partner directly with Finance, Sales, CRM, Customer Service, and Data Science (including inputs to our marketing mix model) on analyses ranging from partnership evaluation to fraud and abuse detection.
• Proactively identify and fix data-correctness issues, and flag discrepancies to stakeholders before they mislead decisions.
• Enhance your skills: we provide progressively complex projects — and encourage use of AI-assisted development tools — to grow your SQL, dbt, Python, and analytical skills on the job.

Qualifications

• Strong SQL, including joins, subqueries, CTEs, and window functions.
• 2+ years experience in data analysis, marketing analytics, or analytics engineering.
• Experience with (or strong interest in learning) dbt and git-based development workflows, including code review.
• Working knowledge of relational databases and spreadsheet analysis (pivot tables).
• You may also have:
• Expertise in marketing reporting, tracking and measurement, segmentation and attribution.
• Experience with dbt, Looker, Snowflake/Redshift/Trino, or Python.
• Experience with experiment design (test/control) or marketing mix models.
• Experience with ETL pipelines or marketing data sources (ad platforms, ESP/CRM data such as Iterable).

Benefits

• Career game changer – A truly unique experience to work for a fast-growing company in a role with unlimited growth potential.
• Excellent benefits: Medical, Dental, Vision, Life Insurance, STD, AD&D, 401(k) with match and immediate vesting, and comprehensive leave policies.
• Flexible PTO policy and outstanding work/life balance – We value and support each individual team member.
• Grubhub weekly lunch stipend for in-office days.
• Udemy License and Personal Learning Budget – We support the professional and personal growth of our people by providing everyone with learning resources and development opportunities.
• Annual parking stipend – Duh. We help people park!
• The opportunity to collaborate with fun, innovative, and passionate people in a casual yet highly productive atmosphere.
• Employee programs to grow and support our people such as Discovery Days for Product and Engineering, Gearing up for Aspiring Leaders, and Mentorship Program.
• Wellness program – a workplace that actively supports your physical and mental wellbeing through ongoing events, initiatives, resources, and thoughtful perks and benefits.
• A workplace recognized as CityLights award winner by 1871, 2026 Best Places To Work by BuiltIn, Most Loved Workplace Certified by the Best Practice Institute, and recipient of multiple Comparably awards, including Best Company Culture, Best Company for Women, and Best Company for Diversity.

Pay

Depending on your skillset and experience, you can expect your base salary to be between $68,000 - $86,000 as well as a discretionary bonus, and leading total rewards package.

Schedule

Full-time position.