Marketing Analyst

About the role

The primary role of this individual will be to build, enhance, and maintain a business intelligence platform to support business intelligence and advanced analytics requirements. The selected candidate will engage with business and operations teams from initial project definition through to project completion and will work on multiple projects. Deliverables include company reporting and dashboard solutions, documentation, light application enhancements, and custom analysis. The results of your work will streamline reporting operations and enable the generation of new insights to transform Analytics & Insights efforts, supporting business strategy, marketing, and operations.

Responsibilities

• Analyze complex datasets, extracted using SQL, to deliver actionable insights for digital initiatives and drive business decisions.
• Analyze and benchmark performance across multiple channels and platforms, providing recommendations for future growth.
• Analyze CRM bonus campaign performance and recommend new campaign strategies.
• Perform industry monitoring and reporting to keep the management team informed of interactive market trends and innovations.
• Elicit analytical and reporting requirements from stakeholders and work with Product Owners to ensure delivery.
• Attend Lottery and internal meetings to stay informed of new requests, features, and improvement areas, providing support as needed.
• Attend training and conferences to build knowledge and refine skills.
• Coordinate projects or requirement elicitation between the Lottery and vendors when assigned.

Requirements

• 3+ years of experience in a Marketing Analytics or Business Analytics environment, with a focus on strategy, operations, and marketing data analysis.
• Bachelor’s degree or equivalent experience with a focus in Business, Marketing, or Economics preferred.
• Knowledge of SQL Server Reporting Services (SSRS) and writing complex SQL queries.
• Advanced Excel skills (Power Pivot, Power View, Power Query, Pivot Tables, Lookups, etc.).
• Expertise in gathering and documenting internal and external client requirements.
• Experience analyzing complex data sets and converting them into actionable insights to drive business decisions.
• Experience ensuring data integrity and validating results with high attention to detail and accuracy.
• Ability to support, advise, and collaborate on ad-hoc reports and data to meet departmental needs.
• Experience with Power BI reporting tools.
• Capable of investigating, familiarizing, and mastering new data sets quickly.
• Excellent written and verbal communication skills.
• Strong problem-solving skills.
• Motivated individual with technical-functional expertise who can collaborate with both business and technology teams.
• Strong organizational and time management skills, with the ability to work independently.
• Gaming analysis experience preferred but not required.

About the Company

Aristocrat Interactive is Aristocrat Leisure Limited’s (ASX: ALL) regulated online Real Money Gaming (RMG) business, formed in 2024 through the merger of Anaxi and NeoGames (including Aspire Global, BtoBet, and Pariplay). The business is an industry leader in content and technology solutions for online RMG, offering a full-service portfolio across iLottery, iGaming, and Online Sports Betting (OSB).

Aristocrat Leisure Limited is a leading gaming content creation company powered by technology, delivering industry-leading casino games, mobile games, and online real money games. Headquartered in Sydney, Australia, Aristocrat operates three business units: regulated land-based gaming (Aristocrat Gaming), social casino (Product Madness), and regulated online real money (Aristocrat Interactive). The company employs over 8,500 people globally, united by the mission to bring joy to life through the power of play.

Pay

Pay range: $73,500 - $136,500 per year. Final offers will be based on experience level, education, skills, work location, and internal pay equity.

Benefits

• Health, dental, and vision insurance.
• Paid time off.
• 401(k) plan with employer matching.

More details available at https://atibenefits.com/.