Marketing Analyst

Key Responsibilities

• Analyze performance across paid media, lifecycle marketing, partnerships, and outbound channels
• Build and maintain dashboards to track marketing funnel performance and key KPIs
• Identify trends and opportunities to improve conversion, efficiency, and ROI
• Partner with marketing teams to optimize paid and owned channels, including campaign structure, targeting, and performance drivers
• Conduct segmentation, cohort analysis, and LTV/CAC modeling
• Support A/B testing and experimentation initiatives
• Develop insights on customer behavior, preferences, and purchasing drivers
• Support audience segmentation and targeting strategies
• Analyze market trends to inform positioning, pricing, and go-to-market strategies
• Analyze piracy trends, including illegal streaming behaviors and market-level patterns
• Support identification of high-risk geographies, segments, and business types
• Collaborate with internal partners to track impact of anti-piracy initiatives
• Help quantify revenue impact of piracy and measure effectiveness of mitigation efforts
• Build reporting frameworks that connect piracy insights to marketing strategy (e.g., conversion of illicit users to legitimate customers)
• Partner with Sales, Product, and Piracy teams to align on growth opportunities
• Present insights and recommendations to stakeholders in a clear, actionable way
• Support strategic initiatives across marketing and go-to-market planning

Qualifications

• 5+ years of experience in marketing analytics, growth analytics, or a similar role
• Basic knowledge of paid media channels (e.g., Google Ads, Meta, programmatic) and key performance drivers such as CPC, CPA, ROAS, and conversion rates
• Strong proficiency in SQL and data visualization tools (e.g., Tableau, Looker, Power BI)
• Experience analyzing marketing funnels, attribution, and campaign performance
• Experience in media, sports, streaming, or subscription-based businesses
• Exposure to managing or directly optimizing paid media campaigns is a plus
• Familiarity with market research or behavioral analytics
• Experience with Python
• Ability to translate data into actionable business insights
• Strong communication and storytelling skills

About Us

EverPass Media is a comprehensive media platform dedicated to commercial businesses, that aggregates, distributes and enables streaming of live sports and entertainment content, and offers a wide array of consumer engagement and performance marketing tools for bars, restaurants, hotels and other commercial venues. Launched initially as the exclusive distributor of NFL Sunday Ticket to commercial establishments in the United States, EverPass partners with rightsholders, distribution partners and business owners to unlock greater access to premium live events and drive business growth. EverPass was founded in 2023 in partnership with RedBird Capital Partners and 32 Equity, the strategic investment arm of the National Football League. TKO Group Holdings, parent company of UFC and WWE, joined as an investor in 2024.

Benefits and Perks

• Competitive Compensation
• Medical, dental, vision, life, and long-term and short-term disability insurance
• Professional Development Programs
• Access to senior management and mentoring opportunities
• Employee Recognition Program
• Paid Parental Leave
• Mental Health and Recharge Days
• 401k Match
• Pre-tax Transportation
• Employee Assistance Program
• In-person and Virtual Social Events including: Team Wins and Highlights from the Month, Cultural and Diversity Spotlights, and Happy Hours