Marketing Analyst

About the role

The Marketing Analyst supports the organization through data-driven analysis of market trends, product performance, and pricing strategies, providing actionable insights to support strategic decision-making under the direction of the Director of Marketing.

Responsibilities

• Analyze market trends, customer activity, sales performance, and competitive data to support strategic business decisions.
• Manage point-of-sale reporting to support vendor relationships, collaborating with sales and product management to highlight actionable analysis of product trends.
• Support product lifecycle analysis, including product performance, market positioning, and growth opportunities.
• Assist in pricing analysis, margin reviews, and profitability evaluations to support marketing initiatives.
• Create, maintain, and distribute reports, dashboards, and analytical tools to track key performance indicators and marketing goals.
• Identify trends, risks, and opportunities through data analysis and present findings to leadership.
• Assist with special projects and strategic initiatives as assigned.
• Demonstrate strong problem-solving capabilities by identifying issues and recommending effective solutions in a timely manner.

Requirements

• Bachelor’s degree in Business Administration, Finance, Accounting, Marketing Analytics, or a related field OR 3+ years of experience in business analytics or data management.
• Ability to interpret complex data and translate findings into actionable business insights.
• Excellent verbal and written communication skills.
• Strong attention to detail and organizational abilities.
• High level of proficiency in data analysis and reporting.

Skills

• Advanced proficiency in Microsoft Excel, including formulas, pivot tables, and data analysis functions.
• Experience working with databases and large data sets.
• Experience with business intelligence and analytical tools (Power BI, Tableau, or similar platforms preferred).
• Familiarity with CRM and ERP systems is a plus.