Marketing Analyst

DTE is one of the nation’s largest diversified energy companies. Our electric and gas companies have fueled our customer’s homes and Michigan’s progress for more than a century. And as Michigan’s largest source of renewable energy, we’re creating a cleaner, healthier environment to power our future. We’re also serving communities beyond Michigan, where our affiliated businesses offer renewable energy, emission control technologies, and energy services to industries in 19 states. But we’re more than a leading energy company... and working at DTE is more than just a job. At DTE, we take great care of each other and our customers, and we use our energy to be a force for growth and prosperity in our communities. When you join us, you’ll be part of a team that welcomes, recognizes, and celebrates differences and values everyone’s health, safety, and wellbeing.

About the role

Collects data and provides support in the preparation of strategic or tactical marketing initiatives. Provides analytical input and recommendations with regard to existing and/or potential product/service markets, established and potential customers and/or competitors. May provide economic analyses, assist in the preparation of sales forecasts, and/or assist in the tracking of sales performance versus objectives. May be responsible for managing external vendor relationships to ensure effective program results and meet performance metrics.

In addition, the Marketing Analyst - Vendor Services Consultant:

• Oversees Call Center operations (monitors, trains internal and external call center personnel, provides feedback, coaches, etc.)
• Responsible for the development of inbound call forecast and tracking call statistics
• Provides guidance, expertise and participates in the training of internal and external vendor staff
• May require FERC gas training

Emergency Response: Yes – Must be available to perform a primary assignment in support of DTE’s emergency response to storms or other events that impact service to our customers.

This role is hybrid, with an established schedule of in-person work required at an assigned work location. Any remote work is expected to be performed from an employee’s primary residence, unless allowed (or prohibited) through the Company’s remote work guidelines.

Responsibilities

• Gathers data, performs statistical and numerical analysis to understand customer needs, identify revenue generation opportunities and support marketing and improvement plans
• Analyzes, documents, and maintains files of customer, project and campaign information including goals and results
• Accesses customer systems to produce reports to support principal level employees and leaders
• Completes projects as assigned by principal level employees and leaders
• Provides guidance, expertise and participates in the training of internal and external (vendor) staff
• Uses continuous improvement tools to identify defects and improve processes
• Prepares internal and external presentations
• May design, develop and/or implement and manage marketing programs and/or strategies to support a particular product, service and/or market sector
• Works closely with technical teams and/or vendors to develop marketing strategies and programs. Leverages customer databases in the process

Requirements

• Bachelor's degree in Business, (or a business-related discipline), Economics, Marketing, Engineering, or a related discipline
• 3+ years of relevant work experience in data analysis, market research, market/business planning, project/program management/forecasting
• Marketing Analyst - Vendor Services Consultant: 3+ years of experience in data analysis, market research, market/business planning, project/program management/forecasting, call center operations and HPP programs and services

Skills

• Analytical and problem solving skills consistent with the ability to identify key issues from a broad range of alternatives, and recommend optimal solutions for various situations
• Effective verbal and written communication skills, including individuals at all levels, inside and outside the Company
• Proficiency in Microsoft Office Suite (Word, Excel and PowerPoint) sufficient to apply/support them with minimal instruction or guidance
• Flexibility and the ability to work with shifting priorities; embrace new/evolving responsibilities
• Initiates new ideas and approaches; challenges prevailing practices and approaches with reasonably sound alternatives
• Knowledge and experience in continuous improvement processes, with a focus on customer satisfaction