Marketing AI Program Manager-Executive Director-Performance Marketing

Job Responsibilities

• Own the coordination of AI Proof of Concepts (POCs) across the Chief Marketing Officer's organization and the Lines of Business (LOBs).
• Provide oversight and guidance for POCs within Carla's organization, supporting sponsors through onboarding and approval processes.
• Track and monitor all ongoing (LOB) POCs to prevent duplication, ensuring alignment and efficiency across the firm.
• Evaluate the appropriateness of LOB POCs, ensuring platform capabilities are developed within the Center when necessary.
• Lead the oversight and business management of the new Marketing AI Sandbox, coordinating pilot programs, defining graduation criteria, and measuring program success.
• Serve as the central point of contact for all Sandbox activities, ensuring seamless execution and alignment with business objectives.
• Scour the marketplace for innovative AI solutions and potential partnerships, working closely with Corporate Development and Technology Strategy to source and evaluate new opportunities.
• Drive clear, consistent, and timely communication of AI program status across all levels of the organization—up, down, and sideways.
• Prepare and deliver updates, reports, and presentations to stakeholders, ensuring transparency and alignment.

Required Qualifications, Capabilities, And Skills

• 10+ years' experience in program management at the executive level, within marketing, technology, or AI-driven environments.
• Exceptional organizational and stakeholder management skills, with the ability to juggle multiple high-impact initiatives.
• Superior communication skills, both written and verbal, with a knack for translating complex topics into clear, actionable insights.
• Proven track record partnering with Technology, Data/Analytics, Legal/Compliance, Privacy, Controls, and Risk to deliver controlled innovation.
• A passion for innovation and a keen eye for emerging trends in AI and marketing technology.
• Excellent communication, facilitation, and stakeholder management skills.
• Experience collaborating with cross-functional teams and external partners.

Preferred Qualifications, Capabilities, And Skills

• Advanced degree preferred.
• Experience leading AI or technology-driven innovation projects at scale, preferably in a Financial Services or Marketing context.
• Demonstrated ability to measure and articulate business impact of initiatives.
• Experience in market scouting and solution evaluation; partnership development in collaboration with Corporate Development and/or Technology Strategy.
• Familiarity with martech ecosystems and delivery environments (e.g., email marketing operations, digital channels, content workflows).