Marketing, Account and Client Services Manager
SEMA and PRI together represent the heart of the automotive aftermarket and motorsports industries, uniting a global marketplace that spans performance parts, advanced racing technologies, restoration, restyling, and specialty automotive innovation. SEMA is a nonprofit trade association of manufacturers, distributors, retailers, builders, publishers, race teams, and more—powering a nearly $53-billion-a-year retail market through industry-leading programs, advocacy, research, and world-class events like the annual SEMA Show. PRI extends this influence into the global racing marketplace, serving as the premier source of business intelligence, technology insights, and community connection for racing professionals.
About the role
SEMA is seeking a dynamic and innovative Account and Client Services Manager to specialize in managing comprehensive marketing solutions for a diverse range of internal clients. The ideal candidate will be a strategic problem-solver and collaborator, building strong relationships with SEMA’s business units, members, and the aftermarket industry. This role requires expertise in account management, excellent communication and collaboration skills, and the ability to manage multiple projects with tight deadlines while driving process improvements and team efficiency.
As part of SEMA’s internal marketing agency, you will serve as the primary point of contact for internal clients, ensuring exceptional service delivery and driving successful marketing campaign outcomes. You will work cross-functionally with the marketing team, business unit stakeholders, and external contractors to develop and execute strategic marketing plans aligned with client goals.
Responsibilities
- Serve as the main point of contact for internal clients, building and nurturing strong relationships to understand their goals, challenges, and preferences.
- Consistently communicate with SEMA business unit leaders and stakeholders to maintain positive client relationships.
- Assist in the development and execution of comprehensive marketing strategies and campaigns tailored to meet the specific objectives of each client.
- Partner with Marketing Directors and department stakeholders in Events, Sales, Membership, Education, Research, Government Affairs, SEMA Data, SEMA Garage, and other business units to develop and implement approved marketing strategies, campaigns, and tasks.
- Support follow-up for approved content and collateral to complete marketing projects and tasks.
- Collaborate closely with internal teams—including operations, creative services, web services, digital marketing, email marketing, social media, public relations, and communications—to develop integrated marketing campaigns that align with client goals and deliver measurable results.
- Partner with the Operations Manager on timelines and resource management to ensure timely and successful execution of campaigns.
- Own client communication and accountability for timelines, ensuring feedback and approvals are delivered on time and that all marketing outputs align with the approved brief.
- Collaborate with channel leads to understand campaign performance, translating data and reporting into actionable insights and recommendations for clients and stakeholders.
- Lead post-campaign reviews and retrospectives, partnering with internal teams and stakeholders to evaluate performance, capture key learnings, and identify opportunities for optimization and continuous improvement.
- Stay abreast of industry trends, best practices, and emerging technologies to continually enhance the services and offerings of the marketing team.
- Act as a trusted advisor to clients, providing strategic guidance and recommendations to help them achieve their business objectives through effective marketing initiatives.
- Attend and participate in SEMA-sponsored and other external activities, events, and functions as required.
- Perform other assignments and duties as directed by management.
Requirements
- Bachelor’s degree or higher.
- Proven experience (5+ years) in a marketing role, with a focus on account and client management, preferably within an agency environment.
- Expertise in building and maintaining strong client relationships.
- Strong understanding of marketing principles, techniques, and best practices across various channels, including digital, social media, content, and traditional media.
- Excellent communication skills, with the ability to articulate ideas clearly and persuasively, both verbally and in writing.
- Exceptional client service skills, with a demonstrated ability to build and maintain strong relationships with clients and internal stakeholders.
- Strategic thinker with a solutions-driven mindset and the ability to translate client objectives into actionable marketing strategies.
- Highly organized with strong project management skills and the ability to manage multiple clients and projects simultaneously.
- Proficiency in Microsoft Office Suite and project management tools.
- Knowledge and experience with marketing analytics and reporting tools.
- Data-driven and highly analytical, capable of making metric-based decisions.
- Creative problem solver with a proactive approach to addressing challenges and finding solutions.
- Team player with a collaborative mindset and the ability to work effectively in a fast-paced, dynamic environment.
- Experience in the automotive aftermarket industry or nonprofit industry is a plus.
- Thrives in environments with many different stakeholders and opinions.
- Sense of ownership and pride in personal and team performance and its impact on the company’s success.
- Passionate about delivering world-class, high-quality service and continually improving.
- Growth mindset focused and radical candor oriented.
Pay
$85,000 - $95,000 per year