Marketer for Senior Living

Bridgeway Park Superior Senior Living Community is under new management and seeking a dedicated marketing leader to drive internal and external marketing efforts. The role collaborates with all levels of the organization to ensure the community’s brand, image, and reputation are viewed as excellent, leveraging specialty programs that set the community apart from competitors.

Responsibilities

• Create and drive a sales culture in the community with a positive influence and attitude.
• Apply knowledge of the senior living industry, including Independent Living, Assisted Living, Memory Care, Long‑Term Care, and Rehabilitation.
• Demonstrate exceptional communication skills.
• Identify new strategies to increase visits to the community.
• Build relationships with hospitals, skilled nursing facilities, and specialty physician offices to generate business and sales for assisted living.
• Self‑starting, focused, and goal‑oriented approach.
• Communicate daily with the Executive Director and Director of Sales regarding sales appointments and leads.
• Achieve and exceed census goals.
• Generate leads, schedule and execute tours, and manage the customer relationship management (CRM) system.
• Self‑schedule appointments that impact community sales.
• Develop a business development plan and cultivate integral referral relationships.
• Maintain knowledge of market competitors and articulate points of difference for the community.

Qualifications

• Business Development – 2 years (required)
• Senior Healthcare – 2 years (preferred)
• Sales – 2 years (required)
• Valid driver’s license (required)
• Travel – 75 % of time (required), primarily local travel to networking events, referral sources, and assessments

Schedule

The position offers flexibility beyond a traditional 9‑to‑5 schedule due to leasing operations and community outreach. It includes on‑site tours, meetings, and significant local, on‑the‑road travel to build regional relationships and increase community awareness.

Benefits

• Medical, dental, and vision insurance
• Paid time off