Marketer for Senior Living
About the role
Notification of New Management - Exciting Opportunities at Cranberry Park West Bloomfield! We are thrilled to announce that Cranberry Park West Bloomfield Senior Living Community is under new management! With fresh leadership and a renewed commitment to excellence, we are excited to continue fostering a warm, caring, and vibrant environment for both our residents and staff. As part of this exciting transition, we are actively looking to expand our team with dedicated and compassionate professionals who are passionate about making a difference in the lives of our seniors. We are looking for a strong leader that is ready to collaborate with an established team to grow the census! The marketer will be responsible for the internal and external marketing of the community, works closely with all levels of the organization to ensure that the brand, image, and reputation of the community are viewed as excellent. This building offers specialty programs that other communities do not have, giving them the advantage over competitors and the ability to truly provide excellent care.
Responsibilities
- Responsible for the internal and external marketing of the community
- Works closely with all levels of the organization to ensure that the brand, image, and reputation of the community are viewed as excellent
- Leverages specialty programs that other communities do not have to provide excellent care and competitive advantage
- Identifies new strategies to increase visits to the community
- Builds relationships with hospitals, skilled nursing facilities, and specialty physician offices to drive business and sales
- Communicates daily to the Executive Director and Director of Sales regarding sales appointments and/or leads
- Achieves and exceeds census goals
- Generates leads, schedules and executes tours, manages CRM system
- Self-schedules appointments that can impact sales in the community
- Develops a business development plan and integral referral relationships in the community
- Understands competitors and points of difference
Qualifications
- Knowledge of creating and driving a sales culture in the community with positive influence and attitude
- Knowledge of the Senior Living industry and understanding the difference of service levels (Independent Living, Assisted Living, Memory Care, Long Term Care, Rehabilitation)
- Exceptional communication skills
- Self‑starting, focused, goal‑oriented
- Business Development experience: 2 years (Required)
- Senior Healthcare experience: 2 years (preferred)
- Sales experience: 2 years (Required)
- Driver's License (Required)
- Travel 75% (Required) – local travel to networking events, referral sources, and assessments