Marketer for Senior Living

About the role

Smith Farms Senior Living Community is under new management and seeking a strong leader ready to collaborate with an established team to grow census. The marketer will be responsible for internal and external marketing of the community, working closely with all levels of the organization to ensure the brand, image, and reputation are viewed as excellent. This building offers specialty programs that other communities do not have, providing advantage over competitors and the ability to deliver excellent care.

Responsibilities

• Create and drive a sales culture in the community with positive influence and attitude
• Identify new strategies to increase visits to the community
• Build relationships with hospitals, Skilled Nursing Facilities, and specialty physician offices to drive business and sales into the assisted living community
• Communicate daily with the Executive Director and Director of Sales regarding sales appointments and/or leads
• Achieve and exceed census goals
• Generate leads, schedule and execute tours, and manage the customer relationship management (CRM) system
• Self-schedule appointments that impact sales in the community
• Develop a business development plan and develop integral referral relationships in the community
• Understand competitors in the market and articulate points of difference in the community

Qualifications

• Knowledge of the Senior Living industry and understanding of service levels (Independent Living, Assisted Living, Memory Care, Long Term Care, Rehabilitation)
• Exceptional communication skills
• Self-starting, focused, and goal-oriented
• Business Development: 2 years (Required)
• Sales: 2 years (Required)
• Senior Healthcare: 2 years (Preferred)
• Driver's License (Required)
• Travel: 75% (Required) – local travel to networking events, referral sources, and assessments

Schedule

Job allows some flexibility in hours – not the traditional 9-to-5 structure due to the nature of leasing operations and community outreach. In addition to onsite tours and meetings, the job requires local, on-the-road, out-of-office travel to build regional relationships and spread awareness.

Benefits

• Medical, dental, and vision insurance
• Paid time off