Marketer - Digital Marketing (On-Site)

Gopher Sport is an industry-leading inventor and seller of high-quality, innovative products used by teachers, coaches, and kids for physical education, athletics, fitness, and recreation. Our mission is “To help teachers and coaches show kids how to have fun and be healthier through physical activity.” Since 1947, we’ve been committed to delivering innovative products, exceptional service, and an unconditional satisfaction guarantee.

About the role

As a Marketer focused on digital marketing, you will execute against department plans and ensure the digital marketing campaigns assigned to you are deployed on-time and meet stakeholder expectations for digital experience and performance. Your assigned campaigns will span a variety of digital channels including but not limited to paid search, paid social, video, and beyond. This is a full-time, in-person position in Owatonna, MN.

The ideal candidate for the Marketer (Digital Marketing) role:

• Enjoys managing digital campaigns that drive real impact across a variety of digital channels.
• Thrives in a fast-paced role where you’re consistently evaluating results and responding to challenges or opportunities in real time.
• Enjoys collaborating with and contributing to a highly accountable team that sets lofty goals and strives to exceed expectations.
• Has a proven ability to work independently and use a common-sense approach to proactively solve problems.
• Welcomes the opportunity to join a new team and help shape its culture, processes, and relationships with other teams.

Responsibilities

• Deploying New Digital Marketing Campaigns: Accurately translating channel-specific marketing plans into ready-to-deploy campaigns for assigned channels.
• Review and Optimize Performance: Consistently make changes in campaign structure, content, etc. to ensure that objectives are met or exceeded.
• Maintain and Publish Regular Reporting: Maintain dashboards and/or KPIs that make it easy to monitor campaign performance and solve issues as they arise.
• Conduct Experiments: Executing tests with the support of department leaders to improve results.

Requirements

• Bachelor’s degree in marketing or related field. Focus or coursework on digital marketing preferred.
• 1+ years of experience in a digital marketing role.
• Valid experience managing or coordinating paid search, social media, and/or video campaigns.
• Proficiency in Google and Bing ads, Meta Business Suite, YouTube Analytics preferred.
• Experience with Excel using low to mid-level functions (xlookups, powerpivots, etc.) required.
• Experience in a B-to-I or B-to-B marketing/advertising department preferred.

Benefits

• Competitive compensation and benefit package, including traditional and HSA Health Insurance options, Vision.
• 3 weeks of Paid Time Off accrued the first year.
• 3 weeks of remote work flexible hours.
• 8 company-paid holidays.
• Profit sharing, 401K.
• Lifestyle Spending Account.
• Tuition reimbursement.
• Product discounts.
• Onsite fitness center.

Pay

Salary Range $57,650 - $82,300