Marketer - Digital Content Specialist (On-Site)

About the role

Drive customer engagement and digital discoverability by composing authoritative web content and managing website performance in search and AI results. This role is a key member of the Digital Presence Team, responsible for the presentation and performance of Gopher Sport and its family of brands across digital channels including search, display, social, video, and AI.

Responsibilities

• Producing New Web Content: Research new subject areas, produce new authoritative content, format to maximize discoverability in search and AI-generated results, and launch content to websites on time.
• Improving Existing Content: Manage existing web content; make changes or run experiments to increase user engagement and drive relevant web traffic from search engines and AI chatbots.
• Monitoring Content Performance and Appearance: Monitor the appearance of our brands, products, etc. in search and AI results to ensure they are accurately presented and emphasize the correct content.
• Managing Technical SEO: Ensure the technical elements of all websites are optimized for discoverability. Monitor performance metrics and maintain/fix/address issues.
• Publishing Reporting: Publish clear, accurate reporting on web content production and performance.

Requirements

• BA/BS in Marketing, English, or related degree. Focus or coursework on digital marketing preferred.
• 1+ years managing SEO/GEO initiatives with track record of performance improvement.
• Proficient writer with proven experience writing useful, highly-discoverable web content across a diverse set of products and industries.
• Experience with Excel using low to mid-level functions (xlookups, powerpivots, etc.) preferred.
• Experience in a B-to-I or B-to-B marketing/advertising department preferred.

About Gopher Sport

Gopher Sport is an industry-leading inventor and seller of high-quality, innovative products used by teachers, coaches, and kids for physical education, athletics, fitness, and recreation. Our mission is “To help teachers and coaches show kids how to have fun and be healthier through physical activity.” Since 1947, we’ve been committed to delivering innovative products, exceptional service, and an unconditional satisfaction guarantee.

Benefits

• Competitive compensation and benefit package, including traditional and HSA Health Insurance options, Vision.
• 3 weeks of Paid Time Off accrued the first year.
• 3 weeks of remote work flexible hours.
• 8 company paid holidays.
• Profit sharing, 401K.
• Lifestyle Spending Account.
• Tuition reimbursement.
• Product discounts.
• Onsite fitness center.

Pay

Salary Range: $57,650 - $82,300

This is a full time, in-person position in Owatonna, MN.