Market Strategy Business Unit Director

Key Responsibilities

• Serve as the senior leader overseeing BWBR’s integrated marketing, communications, and business development functions.
• Partner with firm leadership to help shape and implement firmwide growth strategy, market positioning, and business priorities.
• Lead development and execution of annual and long-range marketing and business development strategies aligned with BWBR’s strategic plan, market practice goals, regional growth priorities, and evolving market opportunities.
• Lead and support strategic firm initiatives, including annual strategy updates, mergers and acquisitions, integration efforts, and other growth or transition-related priorities.
• Help position BWBR as a nationally recognized design firm through intentional brand differentiation, visibility, thought leadership, and market-facing storytelling initiatives.

Qualifications & Experience

• Bachelor’s degree in Marketing, Communications, Business, Journalism, Public Relations, or related field.
• 15+ years of progressive leadership experience in marketing, communications, business development, or growth strategy roles within the A/E/C industry.
• Excellent interpersonal and customer service skills with strong analytical and problem-solving skills.
• Demonstrated success leading integrated marketing and business development initiatives in a collaborative, relationship-driven environment.
• Experience leading teams, mentoring staff, influencing senior leadership, and navigating complex organizational dynamics.
• Strong understanding of strategic planning, client development, pursuit strategy, and brand positioning.
• Exceptional communication, presentation, facilitation, and storytelling skills.
• Experience leading organizational change, integration efforts, or strategic transformation initiatives.
• Awareness of emerging marketing technologies, digital tools, and evolving industry practices impacting marketing, communications, and business development within the A/E/C industry.
• Familiarity with CRM systems (Deltek), marketing analytics, digital marketing platforms, and content management systems.

Preferred Qualifications

• Experience supporting market-sector-based growth strategies within an architecture, engineering, or design firm.
• CPSM certification is highly preferred.
• Master’s degree in Business, Marketing, Communications, or related field preferred.

Key Leadership Characteristics

• Strategic and future-focused leader.
• Collaborative and relationship-driven communicator.
• Curious with strong business and marketing acumen.
• Adaptable, emotionally intelligent, and solutions oriented.
• Capable of balancing vision, operational execution, and accountability.
• Trusted leader who handles confidential and sensitive information with professionalism and discretion.