Market Research Strategist
NMDP · Minneapolis, MN · 3 wk ago
HybridMarketingFull-time
Position Summary
Client Relationship Management
- Develop an understanding of partners' business challenges and objectives
- Position yourself as a trusted advisor by delivering insights that inform strategic decisions
Research Tools Management
- Help manage data resources and research tools
- Ensure modern research approach and updated toolkit
Competitive Intelligence
- Utilize primary and secondary methods to build understanding of key competitors
- Keep abreast of industry news and trends
- Anticipate partners’ needs and deliver comprehensive insights
Operational Efficiency
- Seek and implement new ways to improve project processes and deliverables
Leadership
- Mentor and teach analysts on the team
Required Qualifications
- Proven experience in managing the design, execution and implementation of a range of B2B market research methodologies
- Experience in research project management, including setting research objectives, timelines, and budgets
- Experience building discussion guides and moderating consumer interviews and focus groups
- Experience authoring and programming quantitative surveys
- Demonstrated expertise in synthesizing insights from multiple sources
- Expert knowledge of Microsoft Excel, Word and PowerPoint
- Experience using Qualtrics or other survey tools and data analysis/reporting packages
- Potentail to effectively partner with cross-functional teams and build research agendas/workplans
- Manage stakeholder expectations through relevant and thoughtful communication ensuring superior levels of customer satisfaction
- Detail-oriented mindset with a commitment to accuracy and data integrity
- Proactive and curious in nature and passionate about understanding consumer needs, market trends and human behavior
- Resilient and adaptable – our team and organization are constantly evolving
- Enduring, positive, and collaborative member of the team who genuinely cares about NMDPs mission
- Ability to travel up to 10% of the time
Preferred Qualifications
- Market/consumer research experience at a research agency, in the healthcare industry or at a non-profit
- Experience with Miro, Mural or other visualization platforms and tools
About The Team
- Offers regular, full-time employees medical, dental, vision, life and disability, accident/critical illness/hospital, well-being, legal, identity theft and pet benefits
- Retirement, paid time off/holidays, leave and incentive plans are also offered to eligible employees