Market Research Manager
Collectors · California, United States · Yesterday
Marketing$111k–$180k/yrFull-time
What You'll Do
- End-to-End Research: Independently lead all phases of quantitative/qualitative research, from design, recruitment, fieldwork, moderation and reporting out to key stakeholders.
- Brand Tracking: Own the CSAT and brand health tracking programs, monitoring key metrics like brand/feature awareness, satisfaction and perceptions to key stakeholders.
- Strategic Market Research Studies: Lead custom, primary research like card collecting attitudes & usage studies, concept testing, competitive analyses, churn analyses and more.
- Monitor Industry Trends: Monitor industry trends, product launches, positioning, partnerships, pricing, customer engagement, etc. within the card collecting hobby.
- Collaboration: Partner with cross-functional teams to identify research needs and deliver insights that influence decision-making
Who You Are
- Research Experience: 5+ years of experience in market research at an agency or client side.
- Strong Quant + Qual Experience: Strong experience in both quant/qual methods, with heavier expertise in surveys (e.g., survey design, sampling, weighting and data processing) and ability to moderate interviews.
- Technical Proficiency: Experience with survey platforms (Qualtrics, SurveyMonkey, Alchemer, etc.) and familiarity with statistical software (SPSS, DisplayR, Q, etc.).
- Attention to Detail: Ensures good data hygiene when launching surveys or compiling data (for example, when managing survey logic proofing, link testing and QA).
- Analytical Mindset: An ability to look at a dataset and see the narrative, not just the numbers. The ability to interpret complex data and provide actionable insights to tell a strong story.
Salary Range
The salary range for this position is $110,891 - $180,035. Actual compensation on this range varies based on a variety of non-discriminatory factors, including location, job level, experience, and skill set. This role may be eligible for bonuses, commissions, or other forms of compensation, please ask your recruiter for details.