Market Research Manager

About the role

The Market Research Manager plays a key role in designing and leading quantitative and qualitative research initiatives that deliver actionable insights for internal and external clients. Reporting to the Business Lead, Market Research, this role provides end-to-end research support, from identifying research objectives and selecting methodologies to reporting findings and presenting recommendations. This position is ideal for an experienced researcher who enjoys managing a variety of projects, collaborating with stakeholders across the organization, and transforming data into clear, compelling insights that drive action.

Responsibilities

• Consult with clients to identify research objectives and recommend appropriate methodologies, including quantitative, qualitative, and secondary research approaches.
• Design, manage, and execute research studies from concept through completion.
• Develop research instruments, including survey questionnaires and focus group discussion guides.
• Partner with stakeholders through the review and approval process.
• Extract and prepare survey samples from membership databases.
• Program surveys using online survey platforms.
• Manage survey distribution and oversee data collection efforts.
• Analyze research data and identify key findings, trends, and actionable insights.
• Prepare written reports and deliver presentations to stakeholders at all levels of the organization.
• Collaborate with cross-functional teams to integrate research findings into business strategies and decision-making.
• Conduct secondary research, including competitive intelligence, membership analysis, industry trend monitoring, and ad hoc research projects.
• Stay current on emerging research methodologies, tools, and industry trends.

Requirements

• Bachelor's degree in Marketing Research, Marketing, Business, Statistics, or a related field.
• Seven to ten years of progressive experience in market research and data analysis, including quantitative, qualitative, and secondary research methodologies.
• Strong project management and organizational skills with the ability to manage multiple priorities and deadlines simultaneously.
• Exceptional communication, presentation, and interpersonal skills.
• Detail-oriented with strong follow-through and a commitment to delivering high-quality work.
• Advanced analytical skills and experience using statistical analysis software such as SPSS, R, or SAS.
• Ability to analyze data, interpret statistical relationships, identify trends, and develop meaningful conclusions.
• Experience developing online surveys, preferably using QuestionPro and/or Qualtrics.
• Expert-level proficiency in PowerPoint, Excel, and data visualization tools.
• Technical aptitude and the ability to quickly learn new systems and applications.
• A collaborative team player who is continuously looking for ways to improve processes and capabilities.

Qualifications

• Advanced degree in Marketing Research, Marketing, Business, Statistics, or a related field (desired).
• Experience with qualitative research methodologies such as focus groups, panels, and in-depth interviews (desired).
• Formal qualitative research training through organizations such as RIVA or Burke (desired).
• Healthcare industry experience (desired).

Schedule

• Hybrid position based in Rosemont, Illinois, requiring the ability to commute to the office at least twice per week.
• Travel: Up to 10 days per year.

Pay

$95,000-$100,000, depending on qualifications and experience.

Applicants must be authorized to work in the United States on a full-time basis without the need for current or future employer sponsorship.