Market Research Manager

About the role

The Market Research Manager will serve as the engine behind our understanding of our customers and the card collecting market, moving beyond the "what" is happening to "why" it matters. This is a high-impact role where your analysis of brand health and customer sentiment will directly influence key marketing, product and business decisions.

Responsibilities

• End-to-End Research: Independently lead all phases of quantitative/qualitative research, from design, recruitment, fieldwork, moderation and reporting out to key stakeholders.
• Brand Tracking: Own the CSAT and brand health tracking programs, monitoring key metrics like brand/feature awareness, satisfaction and perceptions to key stakeholders.
• Strategic Market Research Studies: Lead custom, primary research like card collecting attitudes & usage studies, concept testing, competitive analyses, churn analyses and more.
• Monitor Industry Trends: Monitor industry trends, product launches, partnerships, pricing, customer engagement, etc. within the card collecting hobby.
• Collaboration: Partner with cross-functional teams to identify research needs and deliver insights that influence decision-making.

Requirements

Research Experience: 5+ years of experience in market research at an agency or client side. Strong Quant + Qual Experience: Strong experience in both quant/qual methods, with heavier expertise in surveys (e.g., survey design, sampling, weighting and data processing) and ability to moderate interviews. Experience with MaxDiffs, conjoints, segmentations a plus. Technical Proficiency: Experience with survey platforms (Qualtrics, SurveyMonkey, Alchemer, etc.) and familiarity with statistical software (SPSS, DisplayR, Q, etc.). Attention to Detail: Ensures good data hygiene when launching surveys or compiling data (for example, when managing survey logic proofing, link testing and QA). Analytical Mindset: An ability to look at a dataset and see the narrative, not just the numbers. The ability to interpret complex data and provide actionable insights to tell a strong story.

Qualifications

Required: Bachelor's degree in a related field. Preferred: Master's degree in a related field.

Skills

• Strong quantitative and qualitative research skills
• Experience with survey design, sampling, weighting, and data processing
• Ability to moderate interviews
• Experience with statistical software (SPSS, DisplayR, Q, etc.)
• Attention to detail
• Strong analytical mindset

Benefits

Health Insurance: All full-time employees are eligible to enroll in Medical, Dental, and Vision. Additional Benefits: Full-time employees are eligible for fertility, commuter, and educational assistance benefits. 401(K) Matching Plan: We are proud to offer a competitive 401k matching plan to our employees to support their future financial goals.

Pay

The salary range for this position is $110,891 - $180,035. Actual compensation on this range varies based on a variety of non-discriminatory factors, including location, job level, experience, and skill set. This role may be eligible for bonuses, commissions, or other forms of compensation, please ask your recruiter for details.

Schedule

This role may be eligible for a flexible schedule with varying shifts.