Market Research and Insights Analyst
About the role
The Market Research and Insights Analyst at Southern New Hampshire University (SNHU) plays a crucial role in understanding and interpreting trends within the higher education sector. This position is part of the Marketing Insights and Analytics team and involves investigating latest trends, competitive developments, learner behavior, program demand, and other topics shaping U.S. higher education.
Responsibilities
- Investigate latest trends, competitive developments, learner behavior, program demand, and other topics shaping U.S. higher education.
- Monitor and review industry literature and research publications, and maintain a system to curate publications, competitive intelligence, and internal research/reports.
- Create landscape summaries of topics relevant to higher education and update with new data and insights on an ongoing basis.
- Use third-party platforms and public datasets to investigate markets, programs, populations, competitors, and opportunities.
- Partner with Product Marketing and other teams to investigate new programs, markets, audiences, and strategic questions, including providing data support for program portfolio reviews and new program proposals.
- Conduct deep-dive ad hoc research on market and competitive trends.
- Build, maintain, and update data models and reports of external data sources (e.g., IPEDS), using tools such as Microsoft Fabric/PowerBI.
- Enhance reports and dashboards according to feedback, insights, and institutional goals.
- Actively seek opportunities to improve and anticipate feedback on analytic projects and tools.
- Present analysis findings to diverse audiences in multiple formats.
- Use project management software to keep track of multiple priorities and projects.
Requirements
- 3+ Years of professional experience in market research.
- Bachelor's degree in Marketing, Analytics or similar field.
- Experience analyzing information, developing meaningful insights, and communicating findings to a variety of audiences.
- Familiarity with US higher education industry terms and data sources.
- Intermediate proficiency with DAX and PowerQuery in Fabric/PowerBI.
- Proficiency in Excel with the ability to perform lookups and mathematical formulas.
- Experience developing and delivering PowerPoint presentations to a wide variety of audiences from executives to individual contributors.
- Familiarity with SharePoint, Outlook, and project management software.
- Keen attention to detail, accuracy, and validation of data.
- Ability to responsibly leverage Artificial Intelligence for workflows, summarization, and analysis.
Qualifications
- Must reside in, and work from, one of the following states: Alabama, Arizona, Arkansas, Delaware, Florida, Georgia, Hawaii, Idaho, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Michigan, Mississippi, Missouri, Nebraska, New Hampshire, New Mexico, North Carolina, North Dakota, Ohio, Oklahoma, South Carolina, South Dakota, Tennessee, Texas, Utah, Vermont, Virginia, West Virginia, Wisconsin and Wyoming.
- Must have access to a reliable internet connection and a dedicated, properly equipped workspace that is free of distractions.
Skills
- Market Research
- Data Analysis
- Visualizations
- Project Management
- Communication
- Artificial Intelligence
Benefits
SNHU offers a comprehensive benefits package including high-quality, low-deductible medical insurance, low to no-cost dental and vision plans, 5 weeks of paid time off (plus almost a dozen paid holidays), employer-funded retirement, free tuition program, parental leave, mental health and wellbeing resources, and more.
Pay
The annual pay range for this position is $64,283.00 - $102,872.00. Actual offer will be based on skills, qualifications, experience and internal equity, in addition to relevant business considerations. We expect this position to be hired in the following target hiring range $71,033.00 - $96,103.00.