Market Research and Insights Analyst

The position is listed on behalf of a partner company managing all applications and next steps. They are seeking a Market Research and Insights Analyst based in the United States. This role involves transforming market research, competitive intelligence, and data into actionable insights for senior university leaders. Key responsibilities include:

1. Investigate trends across U.S. higher education, learner behavior, program demand, competitors, and emerging markets.
2. Maintain an organized system for capturing and curating relevant insights from industry publications, research literature, competitive intelligence, and internal reports.
3. Develop and continuously update landscape summaries covering important higher education topics, incorporating new data and findings as they emerge.
4. Leverage third-party platforms and public datasets to investigate markets, academic programs, populations, competitors, and potential opportunities.
5. Partner with Product Marketing and other teams to research new programs, markets, audiences, and strategic questions, including supporting program portfolio reviews and new program proposals.
6. Conduct detailed, ad hoc research into market and competitive developments to address emerging business questions.
7. Build, maintain, and update data models and reports using external data sources such as IPEDS and tools including Microsoft Fabric and Power BI.
8. Analyze existing data models and reporting to identify and communicate performance trends across products, segments, and demographics.
9. Enhance dashboards and reporting based on stakeholder feedback, analytical findings, and institutional priorities.
10. Present research and analytical findings to diverse audiences in clear, compelling formats, including executive-level presentations.
11. Identify opportunities to improve analytical tools, processes, and outputs while proactively anticipating stakeholder needs.
12. Manage multiple research and analytics projects using project management tools, balancing competing priorities and deadlines.
13. Responsible for leveraging AI tools to improve workflows, summarization, research, and analytical processes.

Requirements

• 3+ years of professional experience in market research or a closely related analytical discipline.
• Bachelor’s degree in Marketing, Analytics, or a similar field.
• Demonstrated ability to analyze complex information, identify meaningful insights, and communicate findings effectively to audiences ranging from executives to individual contributors.
• Familiarity with U.S. higher education terminology, industry dynamics, and relevant data sources.
• Experience building and maintaining data models and reports in Microsoft Fabric and Power BI.
• Intermediate proficiency with DAX and Power Query.
• Strong Excel skills, including lookups, mathematical formulas, and data analysis.
• Experience creating and delivering professional PowerPoint presentations for varied audiences.
• Familiarity with tools such as SharePoint, Outlook, and project management platforms.
• Exceptional attention to detail, accuracy, data validation, and analytical quality.
• Strong research, critical-thinking, and problem-solving skills, with intellectual curiosity and a willingness to investigate the story behind the numbers.
• Able to manage multiple priorities independently while collaborating effectively with cross-functional stakeholders.
• Experience using AI responsibly for research, workflow optimization, summarization, and analysis.
• Strong written and verbal communication skills and the ability to translate technical or complex findings into accessible business insights.

Benefits

• Annual salary range of $64,283–$102,872, with a target hiring range of $71,033–$96,103.
• Full-time, remote position available to employees residing and working in approved U.S. states.
• High-quality medical insurance with low deductibles.
• Nearly a dozen paid holidays.
• Employer-funded retirement benefits.
• Free tuition program.
• Parental leave.
• Mental health and wellbeing resources.
• A people-centered, inclusive environment that values diverse perspectives, professional growth, innovation, and meaningful impact.
• Reliable internet access and a dedicated, properly equipped home workspace are required for remote employees.