Market Research Analyst 1, 2, Senior

About the role

At SRP, we foster an inclusive work environment and believe everyone should have a fair chance to work, regardless of who they are. That’s why we value teams with diverse perspectives, experiences, and backgrounds to help SRP deliver on its mission of providing reliable, affordable and sustainable water and power.

Responsibilities

Summary Responsibilities will focus on providing analysis for SRPs customer population with emphasis on customer segmentation profiles, strategies and data mining. Manage SRPs customer segmentation software tools effectively to provide valuable insights to internal clients. Work with internal clients to develop tracking tools for marketing campaigns. As a senior analyst, must be self-directed, proactive and attentive to satisfying clients requests with quality deliverables.

• Builds and maintains a customer segmentation database with a focus on demographic and behavioral variables.
• Manages relationships with vendors who provide database and software tools for customer segmentation.
• Lead the development of strategies, procedures and guidelines for utilization of customer segmentation data.
• Assist internal clients in using segmentation data to meet business objectives.
• Performs sophisticated data mining for customer segmentation and analysis.
• Lead all customer segmentation analysis and provide user-friendly reports as requested.
• Provide quantitative analytic support to Marketing to measure campaign effectiveness.