Market Manager – Boston, MA
About the role
As Market Manager, you will lead Bacardi’s on-premise execution, relationships and growth across Massachusetts, with a primary focus on Boston. You will manage approximately 25 influential on-premise accounts, deliver sales targets and KPIs, and develop customer strategies and business plans. You will also provide day-to-day market leadership to distributor-based Brand Development Managers and Bacardi Brand Ambassadors while collaborating across the sales and marketing organization.
About You
You are an inspiring leader and owner of your market putting the customer and consumer at the heart of everything you do in order to achieve sales goals and objectives leaving a long-lasting impact. You are an important day-to-day face of Bacardi towards the distributors, customers, and agency partners (ambassadors or event staff) in your dedicated territory and will act as the key contact for those customers, driving new business and maintaining sustainable long-lasting relationships.
Responsibilities
Provide day-to-day leadership, coaching and market direction to four distributor-based Brand Development Managers dedicated to the Bacardi portfolio, as well as three Bacardi Brand Ambassadors. This role does not currently have direct Bacardi reports. Lead regular distributor and market team meetings by developing agendas, reviewing performance, discussing programming and promotional plans, and aligning partners on goals, objectives and execution priorities. Collaborate cross-functionally, using Bacardi resources and distributor partnerships to maximize performance, increase volume and build long-lasting business opportunities across the market and account universe. Collaborate with and influence distributor territory managers and sales consultants to execute local market priorities and plans. Develop and strengthen relationships with key customer accounts, creating strategies and plans that deliver win-win outcomes through impactful presentations and evaluation of return on investment. Manage budgets, pricing, promotional programs and investment decisions effectively, evaluating program costs and return on investment to drive profitable growth. Provide market and competitive brand updates to the commercial team to include timely and accurate communication of changing field conditions that may affect