Market Insights Specialist

About the role

The Marketing Specialist, Market Insights supports the development and application of market, customer, and competitive insights that inform marketing and go-to-market decisions. This role partners closely with the Sr. Manager, Research & Insights to execute research, analyze data, and translate findings into clear, actionable insights for internal teams.

Responsibilities

• Support primary and secondary market research, including customer, market, product, and competitive analysis.
• Analyze qualitative and quantitative data to identify trends, insights, and implications for marketing and business decisions.
• Translate research findings into clear, concise insights and recommendations for internal stakeholders.
• Develop summaries, presentations, and materials that communicate insights in a decision-ready format.
• Partner with the Sr. Manager, product teams, and other cross-functional stakeholders to support marketing and business questions.
• Participate as a contributor in product and concept testing, supporting study execution and insight synthesis.
• Assist with research operations, including project coordination, vendor support, and documentation.
• Monitor industry trends and support recurring trend reporting.
• Attend industry trade shows as needed (typically up to 2x per year).

Requirements

• Bachelor’s degree in Marketing, Business, Analytics, or a related field.
• 1–3 years of experience in market research, insights, marketing analytics, or a related role.
• Familiarity with qualitative and quantitative research methods.
• Strong analytical and problem-solving skills.
• Ability to clearly communicate insights through written and visual formats.
• Experience working with data, reports, and presentations (Excel, PowerPoint; BI tools a plus).

Preferred

• Experience supporting marketing or go-to-market teams, preferably in a B2B environment.
• Exposure to market research, competitive intelligence, or customer insights (e.g., VOC, NPS, CSAT).
• Interest in developing insight storytelling and research skills.

Benefits

Life Fitness / Hammer Strength offers a comprehensive package of benefits for full-time team members, including:

• A 401(k) savings plan with 4% employer match;
• Medical, dental and vision insurance;
• Paid time off, including 12 paid holidays throughout the calendar year;
• Parental, medical and military leaves of absence;
• Paid vacation days beginning at 13 days annually;
• Paid sick leave as provided under state and local paid sick leave laws;
• Company-paid short-term disability and optional long-term disability;
• Health savings account, health care and dependent care reimbursement accounts;
• Employee and dependent life insurance and supplemental life and AD&D insurance;
• Hospital indemnity;
• Identity protection, legal services, adoption assistance, tuition assistance, commuter benefits, employee discounts, and an employee assistance program that includes free counseling sessions.

Pay

The salary range for this position, intended for U.S. applicants, is $70,500 - $100,300 annually. The actual salary will vary based on applicant's education, experience, skills, and abilities.

Schedule

This is a hybrid position based out of our Global Support Center in Rosemont, IL. Remote: Mon/Fri, In-office: Tues/Wed/Thurs