Market Insights & Media Specialist

The Role

The Market Insights & Media Specialist supports the execution, coordination, and ongoing optimization of marketing and media activity across multiple markets.

Responsibilities

• Serve as a day-to-day point of coordination with media partners, agencies, and external vendors to track deliverables, timelines, open items, and campaign readiness.
• Maintain organized records of market plans, media activity, vendor notes, and recurring recommendations.
• Contribute to a more localized and effective marketing approach by identifying subtle but meaningful differences across markets, audiences, competitors, and vendor dynamics.
• Support the Marketing Manager in planning, coordinating, and managing media and marketing tactics across assigned markets.
• Develop and maintain a monthly Market Insights Brief for assigned markets, incorporating competitor activity, vendor performance notes, local market dynamics, and localized recommendations to support stronger decision-making and execution.
• Evaluate market-level trends, competitor activity, and local factors that may influence media mix, messaging, timing, or creative approach.
• Coordinate inputs across internal teams and external partners to ensure marketing activity is aligned with business priorities and market needs.
• Help document testing, learning, and performance insights to support better decision-making and continuous improvement.
• Provide organizational and administrative support to the Marketing Manager and, as needed, the VP of Marketing, including meeting preparation, follow-up, document organization, and coordination of key deliverables.

Requirements

• Bachelor's Degree in Marketing, Communications, or Related Field
• At least 3 years of Marketing, Media, Account Management, & Campaign Coordination Experience
• Prior Experience with Multi-Market, Agency, In-House Marketing, or Performance-Driven Environments
• Strong organizational and project management skills with the ability to manage multiple timelines, vendors, markets, and priorities simultaneously
• Comfort working across traditional, digital, and cross-channel marketing activity
• Strong analytical skills and attention to detail, with the ability to turn information into clear observations and practical recommendations
• Excellent communication and collaboration skills with the ability to work effectively across internal teams and external partners
• Proficiency in spreadsheet, reporting, and presentation tools; experience with campaign reporting or media dashboards is a plus

Benefits

A Culture People Love - proudly recognized as a Top 10 Best Place to Work for 4yrs in a row
Time to Recharge - enjoy paid time off plus six paid holidays to support your work-life balance
Health & Peace of Mind - medical, dental, vision, and life insurance to support your wellbeing
Join a Company Where Growth is Real - over 60% of our leaders were promoted from within
Schedule: Monday - Friday (Full Time)