Marketing Specialist

About the role

Rennco, a ProMach company based in Homer, Michigan, is seeking a Marketing Specialist to help drive growth and strengthen our brand.

Responsibilities

• Lead digital marketing strategy, including website content, SEO, PPC, email, social media, and marketing automation to support demand generation
• Create and manage marketing collateral and content, including brochures, presentations, videos, photography, case studies, and thought leadership materials to support sales and brand growth
• Manage public relations efforts, including press releases, articles, and media outreach, to strengthen brand visibility and industry presence
• Oversee relationships with external partners, including agencies, media outlets, and trade publications, and coordinate advertising placements and materials
• Plan and execute trade shows and events, including logistics and pre-, during-, and post-event marketing and reporting
• Collaborate with sales and product teams to align marketing efforts, improve CRM utilization, and support business objectives
• Manage the marketing budget in partnership with senior leadership to ensure effective allocation of resources
• Maintain consistent brand standards across all channels, including print, digital, and on-product applications

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field preferred
• 3+ years of experience in marketing, with a focus on digital marketing, content creation, or campaign execution
• Strong writing and editing skills with the ability to create clear, compelling marketing content
• Experience supporting or executing integrated marketing campaigns across digital, events, public relations, and advertising
• Proficiency in digital marketing tools and platforms, including website content management, email marketing, and social media
• Experience with SEO, paid media, and marketing analytics to support lead generation efforts
• Working knowledge of CRM systems and marketing automation tools

Qualifications

• Ability to manage multiple projects, prioritize work effectively, and meet deadlines in a fast-paced environment
• Strong collaboration skills with the ability to work effectively with cross-functional teams, including sales and product teams
• High attention to detail with a focus on accuracy and brand consistency
• Self-motivated with a proactive, problem-solving mindset

Skills

• Passion for this work

Benefits

• Total compensation includes your salary, comprehensive medical/dental programs, as well as life insurance, a generous paid time off program, and a retirement savings plan with a company match
• No waiting period for benefits – you are eligible on your first day of employment

Pay

There's no monopoly on innovative ideas or limits to how far you can advance with our team. We offer an open, communicative environment that fosters individual initiative. We pride ourselves in being a company where people are happy and choose to build a career.

Schedule

We offer flexible scheduling to accommodate your needs.