Market Development Specialist

About the role

This candidate must be based in Boston, MA.

Job Responsibilities

• Bring the portfolio strategy to life by expanding distribution, increasing portfolio presence, building influential trade relationships, and identifying opportunities that drive sustainable growth.
• Work closely with distributor partners, key accounts, and trade stakeholders, acting as a consultative seller, market expert, and portfolio advocate.
• Leverage data, local market knowledge, and strong relationships to influence decisions and drive commercial performance.
• Drive distribution growth across a focused set of priority brands.
• Identify and secure new placement opportunities within target accounts.
• Increase menu presence, feature activity, back-bar visibility, and account penetration.
• Partner with distributor teams to influence account decisions and accelerate growth opportunities.
• Utilize sales data, market intelligence, and local insights to identify opportunities and prioritize efforts.
• Develop account-specific recommendations and action plans designed to improve performance.
• Execute against core portfolio priorities, including designated focus brands, seasonal initiatives, and/or market-specific opportunities.
• Manage a defined universe of priority on-premise accounts within an assigned market.
• Build and maintain relationships with operators, bartenders, beverage directors, retail buyers, and distributor personnel.
• Serve as a trusted advisor and portfolio advocate within the local trade community.
• Conduct regular account visits and maintain consistent follow-up against identified opportunities.
• Deliver product education and training to trade and distributor partners.
• Build awareness, advocacy, and recommendation within the trade community.
• Support distributor education efforts and local selling initiatives.
• Identify opportunities to strengthen portfolio relevance and visibility within market.
• Execute local programming, events, and activation initiatives that support commercial objectives.
• Analyze sales performance, distribution data, and account trends to identify opportunities and gaps.
• Maintain accurate reporting and KPI tracking.
• Provide actionable recommendations designed to improve market performance and accelerate growth.
• Participate in quarterly market blitzes and concentrated growth initiatives.
• Support priority business needs, distributor mandates, market launches, and portfolio priorities.
• Travel as needed to support regional and national initiatives (less than 25% of time).
• Collaborate across markets to maximize impact and share best practices.

Qualifications

• Bachelor's degree preferred.
• 3-4 years of beverage alcohol, hospitality, field sales, distributor, broker, or related commercial experience.
• Strong understanding of the three-tier system and beverage alcohol landscape.
• Existing relationships within the local trade community preferred.
• Demonstrated ability to influence, sell, and build relationships.
• Strong analytical and problem-solving skills with the ability to utilize data to identify opportunities and drive action.
• Excellent verbal, written, and presentation skills.
• Self-starter with an entrepreneurial mindset and ability to work independently.
• Able to work flexible hours, including evenings and weekends as business needs require.
• Must reside within assigned market and possess a valid driver's license.
• Manage administrative tasks with attention to meeting agency compliance guidelines and standards.

Additional Information

We believe stronger relationships lead to stronger outcomes—not just in business, but also in the communities we serve. That’s why since day one we’ve partnered with Alex’s Lemonade Stand Foundation, donating a portion of our profits each year to fund pediatric cancer research.

The base compensation range for this job classification is between $70,000.00-$80,000.00 annually. The determination of what a specific employee in this job classification is paid depends on a number of factors, including, but not limited to, prior employment history/job-related skills and qualifications, length of service, brand program, and geographic location.

This job classification is bonus-eligible, with bonus potential subject to applicable bonus plan terms and conditions. This position offers incentive opportunities plus full benefits including Medical, Dental, Vision, 401k with match, PTO time and more!

Inspira is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity or expression, national origin, citizenship, disability, genetics, pregnancy, protected veteran status or other characteristics protected by applicable federal, state, or local law. Inspira is committed to providing reasonable accommodations to qualified individuals with disabilities and for other reasons in the employment application and hiring process, in accordance with applicable law.