Market Development Manager (NC/VA)

About Aidin

Aidin is a healthcare technology company dedicated to revolutionizing care coordination and care transitions. The company's digital platform empowers healthcare organizations to streamline workflows, reduce costs, and ensure patients receive high-quality care. Learn more at myaidin.com.

About The Opportunity

Aidin's business is inherently local. Success depends on real relationships with hospitals, case managers, and post-acute providers. The Market Development Manager is the catalyst for local groundswell: partners learn, connect, and collaborate locally, and Aidin needs to be there with them. The company has seen exceptional traction at on-the-ground events like regional ACMA chapters and curated dinners. Being in the market enables spontaneous coffees, deeper conversations, better intel on contract cycles, and more meaningful relationship-building. A true "boots on the ground" presence helps spark market momentum, build early champions, and accelerate the path to deals.

What You Will Do

• Build and nurture relationships with case management, utilization management, and operational/clinical/financial leaders across local health systems and post-acute providers
• Attend and represent Aidin at local chapter meetings, regional conferences, networking events, and community gatherings
• Develop a repeatable "market playbook" that includes coffees, drop-ins, small-group dinners, and micro-events
• Identify market intelligence — contract timelines, leadership changes, ecosystem dynamics, and influencers
• Cultivate early champions and influencers who can help open doors to economic buyers
• Collaborate closely with Sales, Growth, and Marketing to prioritize accounts, coordinate outreach, and support deal progression
• Become a trusted local voice who understands the pulse of the care transition ecosystem in your region
• Track activity, relationships, and insights using Aidin's CRM and internal tools
• Represent Aidin with professionalism, warmth, and high emotional intelligence

Skills & Qualifications

• Dynamic, personable, and immediately likable — people want to talk to you
• High EQ — read rooms, build rapport quickly, and communicate with ease
• Hungry and motivated — want to grow fast and expand your career
• Coachable — take feedback well and constantly refine your craft
• Scrappy and resourceful — figure things out and make things happen
• Solid healthcare experience, with knowledge of post-acute care, case management workflows, referrals, and care transitions
• Background in SNF or HHA market development, liaison work, or business development
• Comfortable engaging with clinicians, case managers, and operational/clinical/financial leaders

Benefits

• Be a part of a trailblazing, mission-driven organization that is revolutionizing patient care transitions
• Opportunity to work and grow with talented, mission-driven, passionate professionals
• Flexible remote work environment
• Several Team Offsites each year where the team comes together to align on vision, mission, values, and strategic initiatives
• Generous PTO Policy, plus 12 national holidays