Market Development Manager (Columbus, OH) - National General

About the role

National General, a part of The Allstate Corporation, offers home, auto, accident and health insurance, as well as other specialty niche insurance products through independent agents and directly to consumers.

Responsibilities

• Own local marketing activities for a given geography, including field planning, scheduling and executing local and corporate marketing events, promotions and business-driving activities
• Create, execute, manage and track activities and results of new store opening business-driving plans
• Market daily to local dealerships and other business partners to build marketplace presence and increase new business growth
• Call on local dealerships and other business partners to build relationships and increase referrals
• Work with Sales leadership to plan local marketing strategy and outside marketing activities
• Produce monthly marketing newsletters by collecting information throughout each month
• Work with marketing to manage local social pages
• Track event results and continuously build a list of events with the best return on investment
• Proactively sell Affinity program to local businesses within the assigned region and monitor account activity to produce desired results

Requirements

• High School Diploma or GED (Preferred)
• 3 or more years of experience (Preferred)

Skills

• Active Learning
• Adaptability
• Business Integrity
• Customer Relationships
• Customer Service
• Local Marketing
• Marketing
• Marketing Events
• Office Administration
• Persuasion
• Planning Ability
• Researching
• Sales
• Social Orientation
• Time Management

Pay

Base Pay: $60,000.00 USD